i play

pure fun. pure baby.

Main Profile

i play

As a mother of two “natural babies,” Becky Cannon founded i play., Inc. in 1982 based on values that prioritize protecting our children and the Earth. Originally a mail order company, Cannon began making and selling cloth diapers from the sewing room of her home. Since then, i play.® has grown into a diverse company that pays attention to natural, organic and potentially harmful substances in all of their baby products.

As the number of health, safety and sustainability issues grows, protecting our children and the Earth becomes more complex. Responsible parents must educate themselves about what is best for their babies, which includes finding responsible companies whose values align with their own.

The focus of i play.® is to protect what happens on the outside of baby. These categories include Bed & Bath, Layette, Playwear, Outerwear, and Swim & Sun. i play.® products have fun and colorful designs, safe and convenient features, and are offered at an affordable price. Safe materials used to make i play.® items include organic cotton, recycled polymer fibers such as EcoFleece, waterproof EVA, and polyurethane coated polyesters and nylon.

The Green sprouts® line focuses on protecting baby from everything they put in their mouths including Feeding products, Toys, and Baby Care items. Babies explore through their senses and are vulnerable to elements in their environment, so parents should protect them as much as possible from potentially harmful substances. Safe materials used to make green sprouts® products include non-petroleum based glass, stainless steel, wood, silicone, and BPA-free plastics such as PolyPropylene.

i play., Inc. is committed to continually learning about product materials and potential health and safety issues concerning these materials. All i play.® and green sprouts® products are BPA and PVC free, and conform to US ASTM, FDA and CPSIA standards. Based on the belief that it is a company’s responsibility to monitor the quality and safety of their products, all i play.® and green sprouts® products undergo extensive testing to ensure customer satisfaction.

Parents’ needs for their children are varied, so i play.® is always looking for ways to make parenting easier by providing fun, baby-friendly products for your little ones to grow up healthy and happy.i play., Inc. has remained a family-focused business and is always working on ways to improve the health and safety of our little ones and our big Earth.

2000 Riverside Drive • Suite 9 • Asheville, North Carolina 28804
Contact: Selena Hill
Phone: (800) 876-1574
Local: (828) 254-9236
Fax: (828) 258-9052