Tickle Time: Sun Protection That’s Fun Before Sun

By Mari Gold

Sunblock has become a family essential for every day, all year ‘round. Kids often make putting it on a battle, hating the feel of cold spray or greasy cream. Because actress Anne Heche had so many skirmishes over sun protection with her own young sons, she decided there had to be a less stressful, happier way to get the essential stuff on her family.

Heche partnered with the founders of La Bella Donna, a group of mineral-based cosmetics to come up with Tickle Time Sunblock, a mineral, brush-on sunblock that is especially formulated for kids — the first of its kind! Because it is entirely mineral-based, Tickle Time is not absorbed as are chemical-based sunscreens and blocks. Instead, it works by barricading skin from the surface, keeping it free of both harmful UVB and UBA rays, while providing broad-spectrum SPF 20 coverage.

Tickle Time is applied to the face with a soft brush. When Heche first introduced the product, her young sons thought it a hoot that she called out “tickle time” and giggled during the application instead of their usual howls of protest. The product contains only the purest ingredients: natural micronized titanium dioxide for natural sun protection; bismuth oxychloride that has natural anti-inflammatory properties; zinc oxide, also a natural anti-inflammatory; and iron oxides that provide color with not even a hint of chemical dyes.

Thanks to the purity of the ingredients, Tickle Time can be safety used even on sensitive skin that is prone to rashes, or on a teen with acne. The product is great for children in any climate or weather condition whether it is at the beach, on the ski slopes or under fluorescent lights at school. The sunblock is available in three formulas: one for fair skin, one for light to medium including olive-toned and a third for medium to darker skin tones so it can be matched to every child.

The brush is firmly secured to the container so the two are always together, ready for use. Inside is enough sun block for over three hundred applications. With no FD&C dyes, oils, fragrance, talc, alcohol, parabens, cornstarch, or other harmful chemicals, this product is an innovative way to turn the dreaded “put-on-your-sunscreen experience” into a happy time.

Tickle shoppers’ fancy: www.tickletimesunblock.com