Indikidual: Going Bananas over Individuality

What really moves a product or service? Is it the fancy packaging? Or is it the utility of the item? When it comes down to it, what makes something a great buy depends on the individual. The power of a product to move one person is what makes it great — the appeal to the uniqueness inside. When a product can speak to many different kinds of people, then you have a profitable winner. Specialty clothing companies that design just for children — such as Indikidual — focus on the fact that each child is unique. With adult fashions currently trickling down into the children’s market, Indikidual goes beyond the trendy to target the individuality of the child. Focusing on primary colors and eco-friendly fabrics, newcomer Indikidual delivers edgy clothing with lots of personality.

“There are so many cool brands out there, but I think Indikidual stands out because it’s not about mini-adult clothes. It’s totally designed with the child in mind,” explains Indikidual’s founder and designer Syreeta Johnson. A veteran of the clothing industry, Johnson wanted to provide children with fun, distinctive, earth-friendly designs. Johnson understands the thirst for nature-approved products: “I have worked in the fashion industry for a few different brands and using organic was something I always wanted to do.” Retailers have appreciated this laser-focus on the child’s individuality.

Customers have welcomed the London-based designer’s most recent collection, forcing the company to offer their mix-and-match pieces for a broader age range. Unisex clothing is now available for infants, toddlers, and children up to 7 years old. With fabrics drawn straight from Mother Nature (bamboo and pure organic cotton), it’s little wonder that the designs are too. Geometric designs evoke the calming patterns of ocean waves, while bananas keep youthful energy in play.

Indikidual offers a wide assortment, from bibs and shirts to dresses and swimsuits. Tiny tots will look sweet in the one-piece Banana Dream Suit, while a more dapper child can step out in the cuddly grey Banana All-in-One. The Black Bamboo Dress offers quiet style and comfort with an easy-to-tie drawstring at the waist.

Looking to catch up with Indikidual’s hottest new line? Grab a bunch of looks at the kid-friendly designs in denim and outerwear when Indikidual takes on the Bubble London and Playtime Paris shows this coming summer: www.Indikidual.com