Family Living Simplified: Introducing The Sidekick by Kemby

All-in-One Hands-Free Diaper Bag & Baby Carrier!

It’s a baby bag. It’s a baby carrier. It’s both the Sidekick, inaugural offering of the Seattle-area company Kemby is the only product of its kind. At first glance, it is a spacious, style-conscious and well-designed diaper bag. But a closer look reveals the components that transform the Sidekick into a hands-free baby carrier – a feat accomplished without sacrificing any of its capacity or functionality as a diaper bag.

The Sidekick’s ingenious beauty is in its simplicity: with just three simple steps, a parent can quickly create a comfortable, reliable carrier for a young child of up to 35 pounds, all while maintaining access to the essentials contained within the bag. The uses for this innovative, convenient product are many: at the grocery store, airport, zoo, mall — virtually anywhere parents and their children travel together.

Kemby Sidekick plus accessories in chocolate brown

Two Essentials in One! Togetherness On-the-Go!

Kemby’s Sidekick is poised to become a must-have for active families with young children. By combining two out-and-about essentials, it ensures that a baby carrier is always on hand – without adding bulk. And it enhances the interaction between parent and child by providing a way to get close, look into one another’s eyes, and take in the surrounding sights, together.

Kemby founders Kimi Boal and Julia Young, who invented the Sidekick, have instilled it with all the organizational features expected in a well-made bag. Their thoughtful design extends to the bag’s aesthetics, with fine craftsmanship, contemporary styling and luxurious details. Each bag features exclusive custom-designed patterns, fashion-forward colors, faux-leather trim, and durable baby-friendly fabric.

Kemby Sidekick in green

JPMA Innovation Award Winner

Since it was introduced, the Sidekick has been honored with the Juvenile Products Manufacturers Association (JPMA) “Innovation” award. It has also been featured in publications such as Tot Trends Weekly, Pregnancy & Newborn, Baby Couture, Pregnancy Magazine, and others.

Kemby is a company dedicated to creating smart, innovative products that enhance happy family living. The Sidekick (patent pending) is the first in a planned series of solutions-oriented offerings.

For more information about the Sidekick and/or Kemby, or to schedule an interview with Kimi Boal and/or Julia Young, please call 1.877.hi.kemby or email . To purchase the Sidekick please visit www.kemby.com.