New Jammies for Dancing, Bicycling and Horsing Around

With British celebrity chef Jamie Oliver revolutionizing the way American school children eat and First Lady Michelle Obama committed to fighting childhood obesity and instilling healthy habits in children with her ‘Let’s Move’ campaign, New Jammies introduces its newest collections of certified-organic sleepwear designed specifically with these issues in mind. New Jammies has changed the rules at bedtime by creating “pajamas with a purpose.”

New Collections of Certified-Organic Pajamas that Naturally Inspire Healthy Little Minds at Bedtime

Introduced in 2007, New Jammies has built a name in the children’s wear industry by creating pajamas that feature healthful patterns on the clothing, made especially for infants and toddlers to identify with good habits for life. The new Be Bop Ballerinas, The Wheels on My Bike, and Wild Stallions collections feature fun, bold, and colorful
prints that inspire children to want to learn to dance, bicycle, or be an equestrian rider. New Jammies is also releasing a limited edition special Ever-Green Peace collection just in time for the holidays.

The new collections of infant and children’s footies, rompers, and snuggly two-piece long john sets (with and without hand-mitts for children with eczema) are decorated in one of three whimsical activity prints: tiny ballerinas, bicycles, and horses, saddles, and horseshoes. The special holiday print, inspired by New Jammies Founder Nicole Johnson’s home in Aspen, Colorado, is filled with green pine trees, symbols of peace and snowflakes to celebrate and the winter season. Expanding beyond the concept that children will associate these activities with a healthy lifestyle, there is a powerful story behind the company.

When I first designed the fruit and vegetable patterns with the coordinating story books, the idea was for very young children to identify their healthy foods with the characters in the books that came with each pair of jammies. Now, three years later, I have proof from parents and grandparents all over North America that these pajamas and their imagery really encouraged their little ones to learn about their foods, nature, and sports,” said New Jammies founder Nicole Johnson.

Going beyond its environmental commitment to make each pair of jammies with the softest, purest certified-organic cotton that is free of chemical treatments, New Jammies is making a difference in the way kids eat, play, learn and sleep.

Bedtime can be a challenging time for parents to encourage their children to sleep. New Jammies has grown its business by recognizing bedtime instead as an educational opportunity for parents and caregivers to make bedtime a fun experience. New Jammies leaves children dreaming of all the natural, fun things the next day will bring.

We pay very close attention to make sure the pajama patterns we create appeal to young children. Parents have told us that putting these on their children at bedtime naturally started a conversation about the activity on the fabric before the storybook was even opened. And, that’s exactly what we want to accomplish. It’s so important that we inspire our children to learn about things that are good for them at an early age. It sets a precedent for life,” said Johnson.

The newest New Jammies pajama collections, in sizes newborn to age 6, and are designed and manufactured in compliance with all consumer safety products regulations. Retail prices range from $26 to $33.

More information can be found at

About New Jammies & Founder Nicole Johnson

Born and raised in New Jersey, in 2007 New Jammies Founder Nicole Johnson brought to fruition a company reflecting her family values and desire to bring positive change in this world. Johnson’s ongoing interest in nature and science led her to a BS in Chemistry from Washington and Lee University. After working for several years as an organic chemist, Johnson felt that despite the important role that chemistry plays in our everyday lives, there were areas where chemicals and our exposure to them should be reduced. Research has shown that young children in their developmental stages may be even more at risk to chemicals in their environment. After completing her MBA at Rutgers University, she developed an environmentally responsible company that offers 100% certified organic cotton apparel for children. New Jammies is the result of her passion for art, education, and developing a healthy lifestyle for our most precious resource - children. New Jammies comes in fruit & vegetable, nature, and sports themed and bright solid patterns.

Contact: Nicole Johnson / (970) 300-4914
New Jammies, LLC
PO Box 1496
Carbondale, CO 81623
United States