Donita Fashion Presents Spring 2012 Collections:

Donita Fashions introduces its premier U.S. Spring Collection of dresses for every occasion. Fabrications include creative combinations of taffeta lining, flounce, organza, 100% cotton, wovens, and poly-rayons. Standard sizes include 12 mo., 18 mo. 24 mo., 2T, 3T, 4T, 4, 5, 6, 6X, 7, 8, 10 and 12. Other sizes may be available, so please ask. Perfect for matching little and big sister outfits and family portraits!

Groups within the Spring 2012 Collection include:

May’s Daisies –– Donita brightly shines with the colors of sunshine yellows, fresh linen whites, red poppy fields and sprays of periwinkle blues. A garden of finishing touches include multi-ruffled bodices, double-pleated extended hems, straps from small spagehetti to romper-ready or peasant-sleeved, and coordinating belted waist bands and bows, abloom with fields of dimensional floral appliqués on the waist and bodies.

Dusky Dawns Spring 2012

Another group is abloom with an all-over fields of wildflowers print with sun-ray piping at mid-hem and collar, with dimensional scoop neck and ’60-inspired sunflower corsage appliqué.

The floral fashions also include sprays of red poppy blooms and periwinkle blue bouquet sprays on a fresh white field, complemented with a poppy red belt, blossom appliqé and extended ruffled underskirt. Fresher than a daisy in May!

In the Donita May’s Daisies Collection, celebrate the passing of winter and the sunnier days at school, playground, parties and throughout the spring season.

Bubblegum and Candy Stripes –– Donita’s party line creates a fun, fresh and festive feeling with its collection of multi-length easy-breezy designs including bursts of fuchsia, deep pink and pastel sunbursts of bubbles on a crisp white ground, highlighted with a bow-sash tie at the waist.

May's Daisies Spring Group '12

Other styles include layered ruffles in twirlable tiers of bubble pink pastel with blossom-accented waist, or a bright white linen dress with small bow accents stacked in classic stripes of bubble pink and deep mint shades.

Dusky Dawns –– Donita also showcases styles made for any occasion, dawn to dusk in its Dusky Dawns Collection. These styles feature a selection of solids and all-over prints in evening dusk and cotton-candy pinks. These color combinations capture the unexpected surprises and delights of spring.

One style group is abloom with an all-over floral field of blooms, perfect for day or evening. Complete with a trendy tulle underskirt hem and simple high-waisted sash.

Another is simple and stylish with blocks of color and stripes, with lapel collar bow and sleek belt. Perfect for daughter’s first dance with daddy or outings with their BFFs.

May's Daisies Spring Group '12

About Donita

“Donita” Means “Gift.”
Donita Fashion recognizes that every young girl is a gift to her family. She deserves to wear dresses that celebrate her gifts of beauty, innocence, delight and love. The Spring Collection 2012 by Donita Fashion is inspired by the joyous spirit and renewed life that girls experience throughout springtime, at traditional celebrations of faith, family gatherings, parties, school days, special occasions and everyday.

Donita Fashion, first established in 2004, is now designed for the U.S. market by an experienced designer from California, backed by the experience, international delivery record and quality craftsmanship provided by the fabrication and manufacturing facilities of Liza Christina Garment Industry, the parent company headquartered in Indonesia.

Bubble Gum and Candy Stripes

Donita Fashion, an established brand in Europe and other international countries, is launching its special U.S. collections for Spring 2012, following a sell-out sensation for Fall 2010. Michael Berens, U.S. Sales Director, is overseeing the brand to help direct its growth in the U.S. market. He provides his expertise regarding the style, selection, merchandising and pricing in order to provide consumers what they want. The goal is to offer quality and value as attractive as the fashions.

Donita designs for all occasions: everyday, special events, first communion, bridal, parties, family gatherings, worship services or just the simple days that make more beautiful memories with mom, dad, friends and family.

As Michael Berens, U.S. Sales Director, introduces retailers to Donita, he wants them to know, “We’re all working together to make Donita the dress resource that retailers remember buying because of the great sell-through, market-sensible prices, reliable delivery and the customer care they receive before, during and long after the orders are written.”