Read the text of the recent Earnshaw's article about Wee Ones!

FIRM BELIEVER
Little girls can say goodbye to sliding hair bows with the new No Slip Clip from Wee Ones.

What’s the most important part of a little girl’s hair bow? When husband and wife duo Miles and Gina Faust took over well-known accessories brand Wee Ones three years ago, the answer was a bit unexpected. It wasn’t style, size or fabric, and it wasn’t price.
“The most important factor when moms buy hair accessories is: Does it stay in?” explains Miles, the company’s owner and CEO. In fact, market research revealed that no single accessories brand had perfected the art of a no-slip clip. “We’re all using the same kinds of clips and the same kinds of barrettes,” Miles says of the accessory industry. “Ours were really good, but we saw an opportunity to raise the bar.”

After more than two years looking at many different solutions, the Wee Ones team finally found a winning prototype, a silicone-like strip
that has been added to the entire Wee Ones collection for Spring ’14. Dubbed the WeeStay No-Slip Clip, the Fausts believe it will be a gamechanger in the accessories arena.

“This is the bow for the active girl,” Miles offers. “This is the bow that stays in at soccer practice and dance practice. It’s still in her hair and not in her backpack at the end of the day.”

The new technology was met with enthusiasm from retail buyers at shows in Atlanta, Dallas and New York—especially because the improvement comes at no charge, with the brand’s assortment of bows, clips and headbands still available at a wholesale price range of $1.75 to $10, Miles reports. Even better, he adds, unlike previous collections, the new clip will incorporate the Wee Ones logo. “Thanks to the logo, retailers can use Wee Ones to develop a relationship with their customers,” Miles notes. Plus, when bows inevitably get passed around among little girls, moms will see exactly how popular the Wee Ones brand has always been.

That popularity came as no surprise to Gina, when the opportunity to buy the 35-year-old company became available. When Miles asked her about the brand’s prospects, she simply pointed to photos on their mantel, of their daughters sporting Wee Ones bows through the years. Now, with three years of experience under their belt, the couple is contemplating expanding the company’s tween line, Après Les Petites, and they are excited to continue Wee One’s partnership with Knot Genie, the bestselling detangling brush. “It’s a wonderful extension of our line,” Miles says, adding, “We’re all about helping little girls make their hair look great.”
-Audrey Goodson Kingo