Prince Lionheart is Baby Product Royalty


From a humble garage in 1973, the husband and wife team of Tom and Linda McConnell set out on a mission: to provide children with high quality, innovative toys. With Tom creating rocking horses, and Linda painting them, this dynamic team built Prince Lionheart, one of the front-running companies in the children’s industry. As the recipient of numerous awards and accolades, Prince Lionheart remains a ground-breaking company today; renowned for its top-notch, original products and exceptional service!

Korinna Peterson, sales and marketing associate with Prince Lionheart, says that the key to a great company starts at its foundation. “We have fun with what we do. Our company has often been the first to release a product concept to the market and we strive to provide parents with products that meet ever-changing and fast-paced lifestyles. We want to give parents products that are both practical and modern — that meet family needs and make life just a little bit easier.”

Prince Lionheart is King of the Castle

With the release of innovative products like the Bebe POD Flex, a soft ergonomic seating device that allows babies with good head control to sit up and more easily take in their surroundings, Prince Lionheart demonstrates a continued dedication to quality. By giving babies who are beginning to sit a little gentle support, the Bebe POD Flex helps babies develop good muscle control. The Bebe POD Flex is a dynamic addition to a parent’s routine, thanks to its versatility. It can be attached to a chair and the optional tray connected to use for feeding. The deluxe upgrade model also features a fun, colorful toy for stimulation and play.

“We don’t just think of our baby and children’s products as the same old basics.” Says Korinna. “We like to think outside the box and give parents modern products in fashion colors and with a fun new purpose. Not just the same old blue, pink and yellow.”

Prince Lionheart offers a variety of fun, yet practical creations that range from infant feeding supplies such as bottles, nipples and sippy cups to infant safety devices that you won’t find made anywhere else. For example, this innovative company was the creator of the first-ever baby wipes warmer. Prince Lionheart’s leading line of unique safety devices includes stove guards, fireplace guards, and protective padding for sharp corners to keep children safe and their parents worry-free.

For play, the designers at Prince Lionheart keep the active toddler in mind with original toys like the Balance Bike, which teaches toddlers ages 2-5 essential balancing skills, and helps to boost their confidence before they attempt to tackle its traditional two-wheeled cousin. This fantastic bike allows toddlers to push along with their feet and then glide to bike-riding success!

Thirty Years and Going Strong!

Three decades of product development in a creative environment has allowed Prince Lionheart to keep manufacturing and product development close to home. With 60% of all products being made on site in the Santa Maria, California headquarters, Prince Lionheart maintains a level of quality in its goods that many larger companies can’t match.

Just because the products are made close to home doesn’t mean they stay there though. Prince Lionheart has developed a bustling world-wide industry and shares its fantastic products with families and children around the globe. The founding family’s daughter, Kelly, has worked diligently to develop the distribution facility, Prince Lionheart UK Ltd., which is based in London, England. Products are sold in countries throughout the world, including Belgium, South Korea and Peru.

The Difference is in the Design

“We are set apart by our desire to provide parents with products that are both high quality and stylish. Every modern parent deserves the chance to have a well-made and great-looking product that wasn’t produced from a cookie cutter,” says Petersen.
Every product faces rigorous safety testing, as well as the true test — input from the mothers and children who use the products every day. A top-notch design team works diligently to give consumers front-running products. Everyone is thankful to have a great tester on site in the form of Kelly Griffith’s son, a rambunctious toddler who is happy to provide his input on new ideas.

Korinna says that “Prince Lionheart is most proud of building a company that is strong all the way to its core. Happy employees that truly enjoy creating quality children’s products make a company run effectively, and allow us to make products that we are truly proud to sell.”

Prince Lionheart is standing tall among its competitors, with quality designs and innovation that is second to none. The company says that their main goal is “to continue to create quality products that will make parents’ lives easier, and the lives of children healthy and safe.”

So can you still get a rocking horse? Well, we can’t let the “horse” out of the bag just yet, but let’s just say the future of Prince Lionheart looks like it’s going to rock! For more information, visit www.princelionheart.com

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