At ENK Children’s Club, the Market Shares

Children’s Club Director Stanley Kaye and the entire ENK team’s commitment to excellence again rocked the retail world via the exhibits at August’s Children’s Club Show in New York City. “Children’s’ Club has always brought in a great mix of leading U.S. Department stores and specialty retailers,” Kaye observed, and this season was no exception. The Children’s Club show garnered attention from some big names in the industry –– including Barneys, Amazon.com, Von Maur, and Nordstrom — by showcasing the talents of new niche sellers and well-established brands.

Drawing kudos from retailers and exhibitors alike, the ENK Children’s Club show has become a “must” event and continues to attract the attention of the global market. Its commitment to encouraging specialty sellers is underscored by the showing of these four on-trend exhibitors: Daily Threads, Igloo Island, Lemon Loves Lime’s Gnu Brand, and Joon.

Fashion Scoops from Daily Threads

The spotlight was on the 2012 Spring Summer Collection from Daily Threads. Jamara Ghalayini and Claudia Schwartz created Daily Threads clothing to be the last word in premium, yet affordable, children’s wear. Each piece is developed with fit in mind: the designs are based on real children’s measurements, not just industry standards.

Made in the U.S.A., highlights of the Spring Summer collection included the best-selling Smocked Waist Tiered Skort and the Unisex Trakkie Pant. The lettuce-edged skort comes in three colors, and is composed of snuggable cotton modal jersey. It’s ideal for active girls up to twelve who want to wear a cute skirt but still be able to jump and climb.

The introduction of Unisex Trakkie Pant turned heads; they’re made of high-quality, durable cotton that is the trademark of first-rate garments. The Daily Threads infusion of thermal and slub fabrics into its 2012 line is the game changer: the boys Slub Cargo Short and Slub Polo are testimonies to softness and durability in design. The classic lines of each piece in the collection redefine “basics,” since these separates can easily blend with other premium garments, or be worn in concert to create a finished look.

Grab what’s news at www.dailythreads.net

Igloo Island Launches Ambition

Igloo Island, already a well-known brand in girls’ clothing, is getting ambitious with its new tween girls 2012 collection. Girls in the middle clamor for the chic clothing that has been available since 2008, and parents have signaled their approval through increasing sales. The active wear from Igloo Island’s Ambition collection gained a lot of attention at ENK.

As a twenty-year veteran of the garment industry, Sandra Stoller, Igloo Island’s president and head designer, scored the perfect harmony between fashion and utility. Her designs are guided by her deep understanding of active girls, derived from her own children’s experiences in gymnastics.

Each activewear piece sports a character as flexible and fun as each girl. The electrifying orange, yellow and black lightning tank and coordinating shorts are only one highlight in this stunning collection. Bold lime bolero jackets match the black lime-trimmed shorts that target the fashion-forward tweens, while a softer blue pastel outfit caters to the sweet young miss.

Rounding out the collection is the strappy pull-on dress; finger-tip length, this sporty frock has all the functionality of the other quality garments in the collection with the extra attention to detail (the straps are braided) that highlights the quality craftsmanship that is Igloo Island’s signature.

Ambition will motivate sales at www.iglooisland.com

Get Something “Gnu” for Boys

Lemon Loves Lime, already popular for its girls’ line, is proud to present its newest foray into fashion with its unique Gnu brand for boys. Lemon Loves Lime was launched by Joy Cha in 2008 with an eye on functional boutique-quality clothing for girls, and her eye for detail is carried through to the soft, durable fabrics now available to boys ages newborn to seven years old.

Says Cha, “Our products deliver a sense of pure comfort and imagination, along with quality craftsmanship.” There is little doubt about that: each piece is the result of extensive field research, so the clothing is realistically designed with boys in mind. Muted, guy-tested colors reign throughout the Gnu Brand, with a spectrum ranging from dark brown to blue-denim.

The collection is home to a sporty khaki shirt with a hammerhead shark, as well as comfortable stone-washed shorts, each constructed from time-tested fabrics that move with the child. T-shirt designs include a captivating pirate ship, a realistic alligator, and a sleek snake. All shorts in the collection are sturdy and come just to the top of the knee, making them easy to live and play in.

Stock up on everything “Gnu” at www.lemonloveslime.com

Joon Puts a Fresh Face on the Modern Girl

Joon products have long been the stepping stones to clean, healthy skin for girls ages 5 to 12 years old. All of the ingredients in Joon’s products have been carefully researched and follow standards developed by the Natural Products Association. With a solid “green” and healthy philosophy, Joon founders Tameka and Gary are not just marketing great-selling skin products, they are creating a foundation for a healthful way of life.

From the naturally unscented Body Cream that “feeds” young skin and the Face Wash designed to promote a healthy glow, to the touch of color found in the Lip Shines, all of Joon’s products are designed with only its young audience in mind — a big change from other major product lines, which typically repackage adult products for kids.

Joon’s Sunshine Sparkle Body Cream is the budding sun worshipper’s friend: it extends that distinctive glow that comes from playing outside, while keeping skin supple. And while looking good is important, smelling good is a necessity: Joon covers all bases with its distinctive girl-friendly body mist. Light and refreshing, the mist comes in two gentle scents, Apricot Mint or Vanilla Floral.

Get all of the freshest, in-demand goodies at www.itsjoon.com