2011 Holiday Spotlight
There’s More to “Holiday” Than Just December!
Traditionally in the children’s market, “Holiday” denotes an avalanche of must-have toys, as well as fancy dresses and festive sweaters emphasizing velvet shades of red and green for family portraits. In years past, buyers were expected to wrap up their holiday orders for fourth-quarter delivery by July. Now, with more stores placing orders closer to season, and retailers looking for every opportunity to entice customers to buy, Holiday has become a multi-month sales opportunity.
The Holiday gift category remains one of the strongest and most varied in the children’s business. Buy early and often to offer an assortment of gifts throughout all four seasons. June leads the celebrations with grads, dads, vacations, camps, and sleepovers, and there’s no reason to stop the giving spirit from flowing right into the new year!