Feature Articles: Features

Display your customer savviness with products that add personality to children’s rooms. Anyone can carry lamps and lighting fixtures, but only Wall Sticker Lamp can make 3D lamps. Made of vinyl, the stickers come in fun styles featuring animals, places and flowers. As unique as a tattoo, Tatutina lets customers organize keepsakes and crafts with beautifully painted recipe boxes and whimsical, wooden crayon caddies. The sure cure for the summertime blues, Win Green playhouses let kids enter into their favorite fairy tale or sea adventure without having to leave the yard. Modern Moose takes a contemporary approach to the simple things in life with clocks and wall art featuring clever laser-cut characters.

Long before backpacks, students in early America often shared books so the need of a way to tote them was not part of the picture. Fast forward to today when, despite the electronic revolution, most kids carry masses of books not to mention phones, game players and personal treasures to and from school each day. Hence the popularity of the student backpack. At first, backpacks were simply functional, but now style is critical. Kids like packs that make them stand out, are easy to get into and can take the wear and tear they are subject to on the bus, in lockers or just sitting on the floor. Some of our favorites are from Uanyi, Herschel Supply, MadPax and Apple Park.

The age-old question every parent hears is, “What’s for dinner?” It seems as soon as baby starts on solids, things get much more complicated and parents find themselves questioning if baby is getting the right mix of fruits, vegetables, grains, essential nutrients and more. This is an area where guidance and great options are such a lifesaver. All these companies were founded by moms interested in nutrition, value and convenience: Sage Spoonfuls, Wean Green, BooginHead and Happy Family help families make mealtimes easier and nutritious.

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robinwrendesigns

Everyone is in on the emerging mustache trend — even kids and women! The hippest and happiest youngsters will love the Wry Baby Snapsuit featuring a joke about the mustache’s return to fashion. Your brightest customers will take a shine to the clever disguise SunStaches sunglasses, including vampire and geek sub-trends. Given how fast trends can change, temporary might be the answer. StacheTATS will deliver on the craze without having to go crazy with a razor. Neon Eaters also joins the party with their stache-festooned socks for youngsters.

Keeping up with the tween set may be a challenge for parents, but you can help by stocking interchangeable fashionable items in your store. Doll clothing changes are a blast and super fashionable with SnapDolls totes and shirts. These dolls tell inspirational stories while donning aspirational frocks. Pack up the boring backpacks with Squid Packs, that feature silicone straps that can be removed and changed so kids can easily identify their belongings. Fashion is easy peasy with CAPeezy magnetic rings with interchangeable design collections. Tween moods change frequently, and so can their bling with MOGO interchangeable charms that stick to bracelets, purses and even sunglasses.

“Safety first!” is a caution that retailers cannot share with their new family customers often enough. Safety gates are a must in most homes, and Gatekeepers models come in wood or paint options to match existing décor. Mommy’s Helper carries every kind of safety gear, with stylish and simple solutions. Safety is not only a concern during waking hours — parents need reassurance that their children are safe sleepers too. The SafeToSleep breathing monitor and the Heaven Sent crib mattress by Secure Beginnings are two options.

J. Austin Ryan Designs
Wee Ones, LLC

A benefit of a global economy is that stores can offer beautiful and unique items from beyond their own borders. Having this kind of reach means you can be the hero for parents and gift-buyers by offering something nobody else can get. In apples-to-apples comparison, England-based Apples to Pears offers the cutest gifts, complete with their own decorative tin packaging (no need to wrap!). Tablets can be cushioned from child-like blows with tabCoosh direct from Australia. The Scottish can be so eloquent with adorable 2D and 3D gallery frames from The Articulate Gallery. From France, TAPIKID playmats by DEUZ stimulate imaginations to fuel the fun.

Retail buyers are already shopping and preparing for the fall/winter seasons. According to the National Retailer Federation, a family typically spends over $600 on back-to-school fall fashions and products for children. Of course, a complete fall work-up for kids includes more than just everyday wear and accessories. Children also require special occasion clothes, mix-and-match pieces, sports gear, and backpacks. Giggle Moon, Fleurisse & Léon, JWORLD and Moon et Miel are among the many brands helping buyers get ready for the fall rush and generate increased sales with functional, trendy products for children.

The “mompreneur” has become a recognized contributor to American business. Mompreneurs are inspired by their own lives and their children, sometimes creating products or services based on a need they themselves wanted to fill. The following is just a sampling of some of the companies that have made an impression on the children’s market. They cover a wide range of products and age demographics, but they all have one thing in common: they were launched by American mompreneurs. Our review includes: Tattly, cachcach, Diapees and Wipees and No Slippy Hair Clippy.

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