The Biz: Feature Articles

As the debate on global warming heats up, one important fact is clear: a large number of consumers in the 18 to 34 age range are on-board with the idea that our ever-toastier environment is our own fault. This is significant because this same demographic is formulating the future: they are parents and caregivers, responsible for child rearing. These consumers have a strong drive to incorporate earth-saving actions into their everyday lives. innovativeKids is here to help educate, support, and promote better living conditions for parents, children, and our world.

The tractor-beam draw of collectibles has been an enduring part of human nature since the first man started collecting brightly colored stones. Just about any item can be considered a collectible, but there is a strong focus on the smaller, easily accessible items that provide instant gratification and long-term pleasure. While collectibles can be part of an investment strategy, they also provide diligent collectors with a sense of order and achievement. Collectible brands, like Peaceable Kingdom, Iwako, Stink Factory and Momiji offer aficionados an ever-growing fascination with tiny and colorful treasures.

It seems the second a woman finds out she’s having a girl, her feminine side is ramped up and she can’t get enough ruffles and frills! For some lucky moms, their daughters turn into girly-girls and the pink and precious outfits last throughout toddlerhood and into childhood. For the thrills that only frills can offer, The Giggle Guide® presents Attitude Pie, Bon Bon Cupcakes, and RuffleButts… brands that give that extra touch of girly with, what else? Ruffles!

HALO® Innovations

At one time or another, even the most-cherished child may feel he or she isn’t worthy of being loved. Maybe a big brother has been unkind to a younger sibling and been reprimanded. Or, a kid gets angry at the playground and is given a time-out under Mom’s not-too-pleased eye. For a story that helps build self-esteem while pointing out that everyone deserves love no matter what difficulties have transpired, consider Dorothy and the Good Shepherd, the first title in the Lamplight series from Cane Creek Publishers.

For almost thirteen years, Pamela Neckameyer’s Juvenile Solutions has been looking for, discovering, distributing, and manufacturing a variety of products that are the solutions to common childcare needs. Specializing in baby feeding, bathing, and diapering products, Juvenile Solutions has developed a loyal retail and consumer following that looks to the company for the “next best thing.” Pamela recently gave The Giggle Guide® an inside look at how Juvenile Solutions remains a “go-to” brand for both online retailers and specialty stores in neighborhoods nationwide.

Eco-friendly, festive, and fun lines are now under one rep roof at Scoop, in the California Market Center under the direction of veteran merch mistress Heidi Ngo. Scoop Showroom officially opens August 8, welcoming buyers with cupcakes, champagne, and great buys. Here’s a look at the terrific brands that Heidi now reps in the West, including Junebug, Popochos, Paulina Quintana, Drama, So Rad, Lollypop Tots, PB Green Bags, and Emily Green.

Itzy Ritzy
Michael Scott Studio

Do you believe that someone has copied your designs? Legally, a copycat may not be necessarily guilty of copyright infringement. A recent case involving a comic book character and a movie character, both with hairdryers in hand, provides a valuable reminder of what is and what is not protected by copyright law. It’s a battle over whether a comic book creator can protect his hairdryer-toting, terrorist-fighting figure from being copied by big-time Hollywood studios. Although this copyright case did not involve the children’s industry directly, fashion and product design similarities are a common problem for many in the juvenile business.

It’s been said that necessity is the mother of invention, and that is certainly true for some of today’s creative children’s apparel. Children’s fashion has never under estimated the creativity of moms. The Giggle Guide® takes a closer look at mom designers that “toe the line” during a time when more brands and styles of socks are available than ever before. One pair of socks per day for children is simply not enough. Hosiery by Hank & JoJo, Celeste Stein Designs, SmartKnitKIDS, and BabyLegs are made to increase foot traffic!

What could be cuter than babies’ feet? Parents oooh and ahh over tiny toes and spend hours playing “this little piggy.” Little piggies don’t just go to market, they go in style, when adorned in booties and socks that keep feet snuggly warm. Booties and socks seem more plentiful than ever, available in many unique, attention-grabbing designs. Footwear accessories coordinate looks for little divas and dudes, from the top of their heads down to their tippy toes. The Giggle Guide® looks at the growing trends in socks, with designs from ToeBlooms, Dolly and Dimples, Zooni, and Sock Ons.