The Biz: Feature Articles

If you ever watched an Afterschool Special when you were a kid, you were no doubt brainwashed into believing that allowing your friends to talk you into anything could only lead to disaster. Every installment of this television staple was basically a sermon about how following the crowd would surely end with you living on skid row or being extracted from a car by the Jaws of Life. And all because you didn’t obey your mother’s warning against the evils of outside influences. But, despite what you’ve heard, all peer pressure isn’t bad — especially if you’ve got a product to sell.

A childhood without doodles is like a childhood without creativity, imagination and laughter. What child hasn’t imagined their drawings coming to life, and what parent doesn’t proudly display a child’s doodles on the fridge? The book Doodleday by Ross Collins is perfect for art-loving kids, and makes an ideal gift when accompanied by a sketch pad and crayons. Doodleday stars Harvey, a young lad whose mother is leaving him for the afternoon. Little Harvey has only two instructions: do not disturb your father and do not, whatever you do, do NOT draw on Doodleday!

The 4th of July is just around the corner, but for those of us in the children’s industry, it’s beginning to look a lot like Christmas! With weddings, Thanksgiving gatherings, Christmas and Hanukkah celebrations, and New Year’s parties filling up calendars, your customers are going to need a fabulous selection of formal frocks for their young ladies. The Giggle Guide® has the details on the frilliest, fanciest, and most elegant styles for tiny tots and teens alike. Us Angels, Calabrese Girl, and Biscotti provide gorgeous dresses, shrugs, gloves, tiaras, hair accessories and more to make sure every girl is pretty as a picture!

pediped footwear
Teeny Tiny Optics

The holiday season is a time for joy, togetherness, and lots of great photo ops. From mischievous moments to multi-generational family gatherings, parents have plenty of opportunities to capture lasting memories. Of course, the right clothing enhances those perfect moments, whether the look is traditional or trendy. To prepare for the family holiday season, parents look for outfits that are comfortable, cute, and stylish enough to make a lasting impression. So start your wholesale holiday shopping now, with a selection of festive fashions from Malley & Co., CUT by 2 Blondes, Happy Garden, and Blume Kids.

Shouts can be sounds of praise or anger. In this edition of “High Five,” picture me standing on my invisible soapbox. High Fives to good work, and fewer digits for retailers’ endless sales. Plus a raised fist for those that don’t consider promotion as important as the light bill. What makes your “High Five” list?

When it comes to creative and imaginative toys, Hape is producing miles of smiles! There is nothing Hape loves better than to watch children laughing, sharing, and enjoying the toys they have created. Products range from educational puzzles and mazes to a complete line of eco-friendly doll houses and furnishings. All Hape toys are created with a child’s development in mind. Each toy is constructed of eco-friendly, high quality materials so that children can be children and play with their toys for years to come, and then hand them down to younger children to enjoy.

Kids in Distressed Situations, Inc. (K.I.D.S)
Bumkins

Finger-pointing is okay in a child’s world when Hopscotch Kids™ non-toxic fingernail polish lets them crow, “Nailed it!” and point with satisfaction at perfectly colored and manicured nails on ten or twenty digits. Hopscotch Kids has solved the decades-old conflict between a little girl’s penchant for painted nails and her parents’ concern over toxic solvent-based nail polish. They’ve covered fingers and toes without offending the nose! The sister product, polish remover, is also safe and natural; made of water, tall oil fatty acids and alcohols (plant based), non-ionic surfactants, and organic buffers.

Summer has unofficially started, and families are gearing up for some hot times by the cool pool. Others are heading out to one of thousands of beautiful sandy beaches and lakes. Together with all the sun, fun and splashing good times, however, water can be dangerous. According to the Centers for Disease Control, drowning is the second highest cause of death in children under 15 years old. Rita Goldberg, a former national swimmer in Britain, provide families with much-needed advice and expertise that she brings from her years as a swimmer and an instructor in her fun, fascinating and informative book, I Love to Swim.

I often hear business owners say, “I would love to take advantage of social media, but I just don’t know where to start!” Most people understand that social media is a force to be reckoned with and that it is influencing the way consumers make decisions concerning what they buy and where. However, getting why social media is useful and knowing how to take advantage of it are quite different. With traditional media, some might dip their toes in the water with an ad or two. However, social media demands a head first dive right in.

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