The Biz: Feature Articles

Having a baby may seem like an unforgettable experience, but with the millions of childhood milestones, there may be a moment or two overlooked. If a mom doesn’t start a mommyblog, what’s she to do with the oodles of things she wants to tell junior when he or she grows up? Parents everywhere are looking for unique and special ways to record precious memories and save important documents. Offer your clients something different by allowing them several unique ways to show love for their children, with innovative products from Frittabello, Perfect Memory Creations, Penny Laine Papers, and Little Ones Showcase.

The black-and-white square patterns popping up on advertisements, products, storefronts and business cards are officially known as QR (Quick Response) codes. These modern barcodes can be read by a variety of devices including today’s smartphones. The encoded information may reveal text, a URL, contact information, or other useful data. Curious consumers often scan QR codes to learn more about what’s being offered. As a result, QR codes are becoming an increasingly important part of modern marketing and are being integrated into both traditional and interactive campaigns.

Move over tigers and bears and make room for the Anamalz, a wild and wonderful menagerie in the world of fun and fantasy play. In 2009, these bendable critter charmers won Australia’s prestigious Design Award for innovative use of materials and were also given three stars — the highest award — by The Canadian Toy Testing Council for excellence in function, design, durability and play value. A unique gift and story spinner, as well as a way for youngsters to meet many animal species, Anamalz come in a variety of figures finely crafted from sustainable maple with appealing fabric touches.

HALO® Innovations
Phillips Nizer LLP

Parents are willing to buy some items sight unseen, but most want to touch and examine the crib where their little one will rest its head. This can present a challenge for smaller storefronts that don’t have the space required for extensive display. While some boutiques can’t put together an entire nursery in their small spaces, they can set the scene by displaying a smart selection of eye-catching pieces that are sure to make the entire set a must-have. The Giggle Guide® starts you thinking about new ways to display and use furnishings with picks from Martinek BéBé, Arte M, and tinitikes.

Staying fresh and relevant is a constant challenge for any business. A struggling economy doesn’t help much. How do you maintain your growth momentum or possibly kick-start a business experiencing a plateau? The answer is to look at your brand (your business) with fresh eyes. When doing so, you will discover new opportunities to pursue and uncover options you may have never thought you had. Of course, there are countless ways to revitalize a brand, but here are 5 universal strategies that most, if not all, in the children’s business can employ.

According to Lisa Manzione — mother, children’s book author and advocate for geographic literacy — if today’s kids are going to be well-equipped to thrive in our global economy, learning geography is paramount. Manzione’s most recent book, The Adventures of Bella and Harry: Let’s Visit Paris! relates the adventures of two Chihuahuas, Bella and Harry, as the pups and their family tour Paris and discover the Louvre, the Eiffel Tower, French cuisine, and more. Illustrated by Kristine Lucco, the book won the coveted Children’s Literary Classics Seal of Approval and was also an International Book Award Finalist.

KIDShow - Specialty Trade Shows
Emily Press Labels

For charming clothes and fabrics that literally tell a story, think Poppy. This British, super-eco-friendly company designs fabrics in one hundred percent cotton using contemporary colors and a look that harks back to the 1930s with classic high waists and puffy skirts. Many of the dresses are designed with a “story” about Poppy and her dog, Fred, running around the hem and come with a small storybook so children can follow the adventures of their favorite characters. This summer’s dress collection follows Poppy and Fred as they go to see the sea. Poppy themed storybooks, greeting and thank-you cards, mugs, invitations, and coloring books are also available separately.

Made in the U.S.A.” is a declaration that epitomizes American manufacturing, ingenuity, quality and pride. From diverse backgrounds, including foreign cultures, we weave our heritage into great ideas and goods that fill America with a dynamic tradition that has a rich past and present, as well as a future! Among the many manufacturers who can claim, “Made in the U.S.A.,” are the four that The Giggle Guide® showcases today: Winter Water Factory hailing from Brooklyn; Yumy, creating fine children’s clothing in Dallas; and SpiritHoods Kids and little society — both from sunny Los Angeles.

As you gear up for a rollicking red-white-and-blue Fourth of July, proudly offer goods made in the United States! When you sell American products, you help keep our economy growing. You do your part to create jobs, as selling U.S.-made wares directly supports American workers and their families. Americans buying American-made products is more than just flag-waving patriotism –– it helps control the nation’s destiny at this important time in our history. Feel good about merchandising quality products made in the U.S.A. like these from Pop & Lolli, Zipfy, belly bump couture, and Channel Craft.

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