The Biz: Feature Articles

Shopping for baby’s room is one of the most exhilarating “remodeling” projects parents undertake during their life, and children’s retailers have the fortunate opportunity to be part of this memorable experience. By creating inviting and inspiring room settings, retailers will help shoppers visualize the furnishings and accessories in their own homes. Including a range of standout nursery products from made-in-the USA suppliers such as Tree by Kerri Lee, Bratt Décor and LuvStuff can help spark customers’ imaginations and ignite a roomful of sales!

Beba Bean began its business by solving a piddly diapering problem parents of boys know all too well — avoiding getting showered by the fountain of youth! After the birth of her second child, Alex, Lisa Malcic noticed that no product existed to prevent wee willie’s weeing all over her and her husband, Peter. Thus, she was inspired to create the Pee-pee Teepee™, the topper that conveniently contains old faithful’s trouble that starts with a “P”!

It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.

Wiggy Studio / Angel Toes
Fairy Finery Inc

When top fashion designers look for creative inspiration, there is no place more vibrant and filled with unique patterns than the animal kingdom. Zebras, leopards, cheetahs, and tigers sport showy spots, stripes and tons of other fun patterns. Eye-catching animal prints have long been reflected in fashion, but today’s savvy designers offer plenty of faux fur designs, so animal lovers can proudly don their favorite animals’ colors. cachcach, Biscotti and Corky & Company have perfectly captured the stunning style of nature’s critters, in animal-activist approved fabrics, faux furs and wild trims, that have all the stylish kids taking a walk on the wild side!

As the owner of No Slippy Hair Clippy ®, Annie Salyer is immersed in all things girly — bows, ribbons, flowers, barrettes, and fabric. But this mother of two boys isn’t complaining. “Honestly, I think most girls love hair accessories,” she says. “I grew up with four sisters, and we were always putting clips, ribbons and bows in our hair. I definitely have more of a passion now, especially after serving as the sole Hair Clippy designer the past six years.”

Opened in 1971, Closic’s Baby & Teen has grown to become the largest children’s furniture and accessories retailer in Delaware Valley. The two-story, 14,000 square-foot showplace prides itself in making new and growing families feel at home. The first floor is dedicated to infants and the nursery, while the second floor is geared toward children and young adults. Zora Sawyer shares how she “grew” into owning and managing Closic’s and how being a good listener has helped her satisfy customers with children, from crib to college.

Attitude Pie
Bebe au Lait

Accessories can make or break an outfit, even for babies and children. The right pair of socks or tights can add the perfect touch to an adorable outfit or a classy dress. LE BIG knows that it’s these small details and finishing touches that help make outfits more memorable. These small details can also make a big impact when it comes to retailers’ bottom lines! LE BIG originated in Holland in 1977. Today, business has expanded to cities worldwide, including Antwerp, Belgium; Berlin, Germany; Sydney, Australia; and New York City.

The long, carefree days of summer have begun, with seemingly endless sunshine for outdoor fun. However, a few rainy days are always sprinkled in when families find themselves stuck indoors. Days of inclement weather provide the perfect opportunity for parents to bond with their kiddos, whether it be with lively board games, addictive puzzles, music-appreciation, or make-believe storytelling. The Giggle Guide™ presents entertaining toys and games from Uncle Skunkle Toys, JOOJOO, House of Marbles and P’kolino, that keep kids learning and bring families together for a refresher course in focusing on fun!

Mixing rainy days with children can be a recipe for disaster. When kids are stuck indoors, they get antsy, loud, and BORED! Cooped up kids are dangerous to family health, as they push just the right buttons to drive parents crazy, or at least to distraction. Retailers to the rescue! Help families quickly cool down the kids’ cabin fever with entertaining products from The Little Experience, eebee, GIANTmicrobes, and Buckyballs. With a surplus of tedium tamers on hand, your business will be on your customers’ list of “fun places to go,” and they will happily spend extra time and money in your store.

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