The Biz: Feature Articles

It’s not just tree huggers that want innovative organic gifts for new “little monkeys”. So, why not offer one from the expert? Soft organic crib bedding and accessories from Janey Baby by Jane Goodall™ offer a reminder of what it’s like to get back to nature. Janey Baby by Jane Goodall debuted in October and features a crib mattress pad, sheets, receiving blankets, bibs and contoured changing-table covers. The products feature whimsical drawings of endangered species discussed in Dr. Goodall’s book, Hope for Animals and Their World.

What makes a baby grow and thrive wrapped in smiles? The Green Creation that offers clothes for babies and toddlers likes to think it’s the garments they make of one hundred percent organic cotton to which they add another hundred percent love. The garments are made of ultra-soft, all-natural, organically produced cotton in India, certified by Global Organic Textile Standard (GOTS) as well as being certified Fair Trade. Green Creation clothes have been featured in many magazines and praised for being eco-friendly, fashion-forward and stylish without breaking the bank.

Looking for a new feeding product that offers a recipe for sales success? Perhaps your shoppers are sick of buying jars of baby food for kiddies starting on solid foods. Maybe they are unsure of exactly what’s in those tiny jars and how wholesome the foods really are. More than likely, many customers share these thoughts and will salivate at the idea of an easy way to freeze and store big batches of healthy, homemade puree and food for older babies.

Republic of Pigtails, LLC

Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…

Baby carriers or slings have been around for thousands of years. They are an easy way to keep an infant close by while mom or dad go about the business of living. While this trend seems like it’s here to stay, there have been some serious safety concerns associated with baby slings and carriers. Many reputable companies have joined the Baby Carrier Industry Alliance to share their talents and become advocates for babywearing standards and safety. The Giggle Guide® applauds the Alliance’s goals and teamwork, and we plan to regularly update our readers on their activities and products. For our first installment we showcase Gypsy Mama, Beco and Moby.

Not unlike a hiker who discovers he is lost and begins to panic, some business owners have experienced similar distress when their business fails to perform at an expected level. The hiker hopefully remembers some basic survival tools to help him out of his situation. For example, S.T.O.P. (Sit-Think-Observe-Plan) is an acronym survivalists use to remember how to remain calm and keep a level head when trying to figure out how to get back to safety. Company managers of any business type can use this same acronym if they find themselves in an uncomfortable position and would like to get their business back to a safe place.

Caletha Crawford

Rock on mothers-to-be! These women work, socialize and lead active lives so they want — and need –– to look sharp all the time. Now that pregnancy fashion is no longer an oxymoron and bellies are proudly displayed, moms-in-waiting embrace body skimming dresses and fabulous tops, leggings and skirts, just like their unpregnant selves. Many manufacturers go for the gold, offering maternity styles that are on trend and comfortable to wear; so be sure clothes that are hits for misses are among your offerings. Here’s a trio of brand suggestions: Isabella Oliver, Bellyssima and Baby On Board Apparel.

Even though the days are cooling off, all eyes are turned toward the latest and greatest summer fashions for 2012. Retailers and consumers are hungry for something different — especially for clothing that busts out of the safety zones that have marked recession fashion. The trends in the higher-end collections lean more toward eye-catching asymmetrical garb, luscious floral prints in bright hues, gorgeous pleats, and attention-getting ruffles. The Giggle Guide® shows next year’s sizzle from Eternal Creation, Scout Collection, and Joules.

Step into a Wall Street conference room and there she is — the hard-charging business exec running the satellite-linked meeting with baby spit-up on her shoulder. Swing by the school’s lush outdoor park and you can track him down — the brilliant investment banker who’s cheering on his twin girls at their soccer match while cornering the market on his PDA. Today’s parents are strapped for time and need to have the right tools at their fingertips. Highly-specialized solutions for the modern family are delivered by Working Family Solutions, Beanstalk Express, SmartyPants, and Do Not Disturb.

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