The Biz: Feature Articles

Today’s parents are determined to protect their children from harmful chemicals, and raising their little ones to take care of Planet Earth is also a priority. Organic children’s clothing is growing in popularity, but consumers are often disappointed by bland color choices, scratchy textures and ordinary designs. The Origany brand has overcome these objections as it satisfies aesthetic sensibilities and strives to provide “Clothing Made Organic by Nature™.”

For youngsters, nothing’s more exciting than a sleepover with their best friends. Pajama parties are a timeless tradition, and sleepover supplies are always in demand, so why not revitalize tired sales with some up-to-the-minute slumber party products? The Giggle Guide® is here to help with some super stocking suggestions! For little ones longing for the hippest, coziest pajamas, New Jammies are a dream come true. Imaginations run wild with fun craft activities by Janlynn. Mint sports posh backpacks, duffel bags, and travel pillows for the night away from home, and kids will want to pack some classic clothing from Olive Juice for playtime the next morning.

February is the month for love! To celebrate, The Giggle Guide® has some love in store with fun party ideas that are innovative and on-trend. Children’s birthday parties range from traditional backyard get-togethers to all-out themed events. Become an invaluable resource for all your party-planning customers by stocking a colorful party-time display with a broad selection of everything from invites and favors to gifts and treats. RSVP to these festive products from Meri Meri, Kids Central Kitchen, Feeling Smitten, and Find It Games, and be sure to look for additional supplies for sensational shindigs throughout The Giggle Guide®.

Kids in Distressed Situations, Inc. (K.I.D.S)
Satsuma Designs

Girly-girls rejoice! Whether she wants sequin shoes, big bows, or chic tailored and elegant items; being a girly-girl is all about expressing femininity and a vibrant personality. One of the funnest parts of having, or being a girl is living it up with clothing and accessories! Girly products should be well-crafted to last; we know how attached girls get to their favorite pair of shoes or that perfect fitting dress. They should also be trendy and fun. The Giggle Guide® has found these fabulous fashions and accessories that are sure to make a girl feel twirly and girly: Girl Gotch, Maggie Breen Too, No Slippy Hair Clippy and China Doll Shoes.

The holidays are past, the New Year is officially in full swing and trade show season is upon us. Trade shows are great for getting out in front of buyers, networking with industry peers and writing orders. For all the benefits, however, there is a cost. The financial investment, not to mention the time away from the office, can put a strain on a business. Choosing the right shows, making the most of your time there and seeing a positive return on your financial investment can make or break a marketing budget. Following are some tips for determining which shows make the most sense for your business, ideas for maximizing your presence and strategies for ensuring a good show.

Animal, vegetable or mineral? Unlike the children’s game, no guessing is involved when products are labeled “certified 100% organic,” manufactured as food, fiber/textile or personal care products to confirm the quality, prevent misrepresentation, and encourage organic commerce. Since 1985, the Organic Trade Association (OTA) has been an advocate and force of change in promoting organic standards for certifying products and instilling consumer confidence. The Giggle Guide® showcases four OTA members to highlight some of the ways their products support the certified 100% organic label: Sckoon Organics, B nature, Pure Blankz, and Fresh Organics.

See Kai Run
Dapper Snappers

While others may spend their 2011 Valentine’s Day exchanging roses, cards, and chocolates, or sharing a romantic plate of spaghetti, many of us in the juvenile product industry will be celebrating in a rather different fashion. KidShow at Bally’s in Las Vegas kicks off on Valentine’s Day through February 16th. Exhibitors include top brands, including le top, Vitamins, pediped, Posh, See Kai Run, Wee Ones, Kissy Kissy and a lot more. In addition, here’s a preview of a few first-time exhibitors that caught our eye and heart: First Cleats, Jelly the Pug, Lotty Dotty and Prayer Wear Turned Inside Out.

Piloting airplanes and running a children’s fashion business are certainly different career paths. Two ambitious ladies, however, have melded these vocations seamlessly to soar to new heights! To take on the challenge of flying, a pilot must be level-headed, a good multi-tasker, trustworthy, detail-oriented, organized, and a team player. These skills also come into play in running a successful business, as Wendi Shaffner of Gigis Apparel and Marta Sala-Rothwell of Baby Bella Maya have shown. Shaffner and Sala-Rothwell fly the skies as pilots, while ascending the mountain of the children’s accessory industry in flawless style.

In an effort to be more conscious of the needs of Mother Earth, parents often look for ways to “go green” while raising and guiding the next generation. Many caregivers choose cloth diapering as part of their commitment to protecting our planet. In this endeavor, however, they have run into a new problem… finding clothes that fit over the sometimes bulky cloth diapers. Lucy and Kurt Jewson experienced this problem first-hand and decided to attack it head on with their creation of the Frugi clothing line.

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