The Biz: Feature Articles

First one discovers an unmet need. Next follows the ambition to start a business. Driving this initial momentum is the passion to contribute to the market place, the dream of business success and of course, hope for financial independence. However, once the honeymoon is over and the realities of owning a business become apparent, it can be challenging to maintain that initial momentum and enthusiasm that launched the company. Well, don’t lose F.A.I.T.H. –– Focused tasks , Attainable goals, Individual responsibility, Traceable efforts and Heart-felt support. Keep these in mind to help reignite the enthusiasm that once propelled your business.

When kids lose a tooth the first thought parents often have is: What do I do with it? Many encourage their child to put the tooth under the pillow where the tooth fairy will come and substitute the tooth with a special gift. What is done with a lost tooth differs by culture and ranges from throwing the tooth up to the sun or over the roof; feeding them to an animal (usually a mouse); burying; hiding; or burning. You can help customers share the occasion by offering a range of “tooth fairy” items to be enjoyed from Maison Chic, Baby Tooth Album, Whitepigeon Enterprises, and Pink Poppy.

I love nothing better than a procedural television show. Whether it’s a real-life murder mystery on Dateline or a fictional CSI case, I like trying to solve a whodunit. In everyday life, I also enjoy making connections between things I hear and see through conversations and observations — putting together the pieces of the puzzle to get a full picture. So it’s no wonder that one bit of wisdom I heard recently jumped out at me. During a speech, an apparel executive said, “Whether you’re a retailer or a wholesaler, your job is to find the balance between listening to and leading your customer.”

What’s not to love about birthday parties? There are the presents, the cake, the happy guests, the fun atmosphere. Everyone has a birthday, but no one enjoys it more than a child. With somewhere between 10 and 50 children at a party (and sometimes even more!), the pressure is on to keep them all happy, well fed, and interested. Most of these children have already attended dozens of parties, so families are looking for ways to create a unique birthday party experience. This unique experience can be achieved with products from party-hardy companies, including Attitude Pie, Party Partners, and It’s My Party.

Cookies are awesome. We can all agree on this, right? While we all might have different favorites, we can also all agree that if someone was going around stealing said cookies, we’d be upset. We certainly would want to go on the hunt to find the thief if he or she found our cookies’ secret spot. This is the predicament Thomas finds himself in while visiting his grandmother in the charmingly simple book The Cookie Thief by Frances Gilbert. When he visits Granny, he’s anxiously anticipating her delicious cookies when he hears a patter, a swoop and a rush. Oh no! The cookies have disappeared right before their eyes.

For decades, mompreneurs have been a creative force behind product innovations in the children’s market. Not content to make do with what the retail world offers, moms often come up with ideas to solve common childcare problems. The Giggle Guide® editors heard about a mompreneur that we’re pretty sure has no equal, and yet is relatable to the “everymom.” Robyn Pellei is the mother of 10 children, ages newborn to 12, the most recent born last December. This former nurse is now a home school educator and teaches all of her children at home. And in her spare time, she is the CEO of ViveVita.

A new mom goes into her local baby products store to shop for a stroller. The store has all the best brands and latest models, a friendly and knowledgeable staff, and sufficient on-hand inventory. The new mom kicks the tires, trades stories with the salesperson, and focuses in on the brand, model, and color that she wants. After noting the price, when she has a minute away from the salesperson, she scans the barcode using a price finder app on her smartphone and purchases the stroller from an online discounter at a lower price. Does this scenario sound familiar?

Families around the world are living better, dressing more stylishly, and want to provide their progeny with luxe looks. Nothing connotes style and quality like a garment made in Italy. Success stems from Italy’s rich cultural past and extensive history, which have both had a tremendous effect on haute couture. Italians understand the impact of the valuable “la bella figura” for adults and children. Designers including Gallucci, Malip, Silvian Heach Kids, and detta dada celebrate the classic and chic designs that make Italian style timeless.

Since one of the benefits of attending trade shows is to get to know the people behind the brands better, I asked some of the exhibitors attending KidShow Las Vegas (February 13-15 at Bally’s) to preview the Must-See in their collections and a favorite Must-Do while in Las Vegas. And since the show is in luck city, I wanted to know about the luckiest thing that has ever happened to them in their lives. It was inspiring to learn that many replied that they were most lucky in love –– lucky to have their spouse, children and career in the children’s business. Read on, for some good luck tales about winning in Vegas too! Good luck to all. Happy Valentine’s and see you at KidShow Vegas!

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