The Biz: Feature Articles

When it comes to feeding time, parents, babies and toddlers want a relaxed, pleasant, delicious experience. Show your customers ways to banish tension at mealtime with products that enhance food-appeal and make feeding youngsters as carefree as possible.To ease the transition from breast to bottle, and from bottle to cup, demonstrate to shoppers a variety of smartly thought-out and well-designed products made to help feed young children. Here are some recommendations to calm the feeding frenzies: Mixie, ReliaBrand, Piyo Piyo and Cubbie Cup from Parent Perfected.

Beloved the world over, Sesame Street entertains and educates children in over 160 countries. What better way to help parents teach children about the world outside their borders than to bridge the gap with the little muppet faces kids (and their parents) know and love? Kiwi Industries adds to the global appeal by launching the “Sesame Street Around the World” collection. It features all the familiar faces with designer colors, updated graphics, and the character’s name in three different languages. Children will enjoy learning what their favorite characters’ names are in different languages, and parents will appreciate the designer look in 100% washable organic cotton.

Sales are the lifeblood of every company, and few events help rack up strong sales and positive PR like a trade event. It takes a lot of time to plan, coordinate, and set up a booth at a show, however, none of which immediately adds to an exhibitor’s bottom line. Wouldn’t it be great to have an experienced trade show freelancer that understands your company and its products well enough to take the hassle out of trade show exhibitions? Brands big and small turn to Andrea Williams, a trade show expert with years of experience providing the power, panache, personality and persuasive marketing skills that attract attention and sales on trade show floors.

If you’ve been reading my columns, you already know I watch too much TV. I’ve confessed my addiction to “Shark Tank” and “All on the Line” here before. And now, I’m on a new trip: “The Pitch.” In this one, viewers travel along as two advertising agencies vie for the same client. The show isn’t perfect, but it’s a nice bit of escapism grounded in reality. During each episode, the client introduces its company and ad dilemma — like how to create one campaign to suit multiple brands or how to build excitement around a new product launch. Then it’s up to the agencies to pitch a winning idea.

Socks are an essential part of any wardrobe. Gone are the days of boring, solid colored socks. Today, even the tiniest toes have a more colorful and cozy selection of socks than ever before! For babies, socks that look like shoes are adorable and make quite the fashion statement. Socks that let children express their individuality through bold patterns, bright colors, and awesome animals are a huge hit with kids and parents alike. Companies like Sock it to Me, Happy Socks, Zutano and Bibi & Mimi are creating high-quality socks for little feet that have toes wiggling and feet tapping.

Looking incredibly sharp is important to tweens, who flaunt their style and eye each other’s stuff to be sure theirs is up to snuff. Girls love to be able to show off a new handbag, pair of shoes or bathing suit cover up and bask in the compliments they get. After all, for the time being, it is all about them. Here are some brand recommendations for cool clothes and accessories made to help young girls feel like they belong: 9’s Swimwear, !iT Jeans, LUV Footwear and m.adonia kids.

Diaper industry giant Huggies has announced the winners of the 2011 Huggies MomInspired Grant program. The program provides $15,000 in seed money and business resources to inventors of original products that make caring for a baby easier and more enjoyable. Moms have long been a source for ingenuity and creativity in the baby industry, and the Huggies Grant program is acknowledging and fostering this great resource. We applaud Huggies for their support of the entrepreneurial spirit! Let’s take a look at some of the 2011 winners: Bobee, Magnificent Baby, Kristi G, and Psi Bands.

Joseph and Laralyn RiverWind are the founders and co-owners of Native Touch, an all-natural body care company. Based in western North Carolina, Native Touch knows one thing that sets them apart from other body care companies is that they are not rebottlers. All Native Touch products are original, proprietary recipes formulated by Laralyn, an herbal biologist. Native Touch’s philosophy is inspired by the teachings of their elders, who taught them, if you can’t eat it, you shouldn’t put it on your body. Their vision for the future revolves around the ancient indigenous wisdom of basing the decisions of today on the way it will affect the next seven future generations.

Retailers may still be making final buying decisions for the 2012 fall and holiday season. Top off the season with one of the biggest trends: hats, hats, hats! From traditional pom-pom caps to fantastical ski masks, the perfect hat should go with any coat, dressy or play, but have enough detail to set it apart from everyday stocking caps. Our picks all have unique elements, plus are warm enough for little ears while also being adorable enough to make parents skip the local drugstore 2-for-1 sale and head to your store: Ambler, 2HKnits, Virginia Dunn and Patouche.

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