The Biz: Feature Articles

Beyond the baby basics, the most desired shower gifts are functional products that showcase singular quality in design and style. “Cuteness” is also an essential element shoppers look for, hoping to induce plenty of jubilant “oohs!” and “ahhs!” during the gift opening occasion. When customers are in search of “the perfect gift,” steer them to baby shower must-haves from Itzy Ritzy, Wry Baby, Urban Smalls and Dara & Co. These innovative companies offer fresh, fun, exceptional products that are guaranteed to bring a downpour of fun-loving giggles and heart-warming memories to the party.

Along with the joy and pride of welcoming a new little being into the world, expectant parents are also charged with the exciting task of designing an inviting nursery for their bundle of joy. Long departed are the days where choices for nursery décor were limited to fluffy bunnies or yellow ducks. The world of nursery décor has evolved to include a vast array of styles from modern to traditional, French country to shabby chic. In the world of nursery décor products, Martinek BéBé, The Rug Market, Kristaben, and New Arrivals, Inc. are some fantastic brands that stand out for their quality, attention to detail, and designer style.

Wanting only the best for their children, parents are always on the lookout for the finest products available to help their little ones grow up healthy and strong. Ranking high on the shopping list of must-haves are baby dental care products. Removing bacteria from a baby’s mouth is the single most important step parents can take to ensure that their baby grows healthy teeth. Fortunately, taking care of a baby’s gums and teeth doesn’t have to be difficult, time consuming, or cost a lot either. Thanks to MAM, Spiffies, Summer Infant Products, and Oh Plah!, oral hygiene can be simple and fun for both parents and baby!

KIDShow - Specialty Trade Shows
HALO® Innovations

The concept behind BABYBEARSHOP™ is a simple one: give parents and babies the best organic skincare. Free of all things synthetic, the full line of soaps, lotions, and oils from BABYBEARSHOP offers products that are easy on the environment as well as the body. Featured in several popular magazines, including Vogue, Pregnancy and Newborn, and Lucky, and on television’s Today show, BABYBEARSHOP is educating consumers how healthy skin comes from nature.

Go green… recycle… save the planet! No matter how you say it, taking care of Planet Earth is a shared responsibility and definitely a concept that must be passed on to children. Little Pickle Press is dedicated to this cause, with a mission to “help parents and educators cultivate conscious, responsible little people.” This includes teaching the importance and responsibility of being green and recycling. Little Pickle’s conservation efforts stand out in its various products — including posters and children’s books — and particularly shine through in the book, What Does It Mean To Be Green?

After all the Christmas shopping is done, the wrapping begins! Most of us traditionally surround each gift with tissue and a box, cut wrapping paper just the right size, fold here, tape there, and top with a name tag, ribbon, and bow. All that time and effort are quickly undone when Christmas morning frenzy makes the paper fly. Sadly, when the unwrapping is done, the bulk of packaging overflows trash bins and makes its way to the landfills. It seems like such a waste, literally! That’s exactly the sentiment Adrienne Johns experienced after a family Christmas a few years back, and thus ellaWrap was created.

Itzy Ritzy
Playtime New York

Who’s not ready to ring in new business? Let’s get started on a better tomorrow with a hope chest full of great children’s products! Resolve to buy both new and tried-and-true lines. The Giggle Guide® is ringing the bell, sounding off about terrific products to help celebrate new business. Move forward with Best of Chums for gift-ready baby wear, Groovy Holidays for party ware, Tegu for green building blocks, and Sassafras for food and baking goods that little kitchen helpers love. These are just a few of the manufacturers you’ll find in The Guide that can help you attract more attention than noise-makers on New Year’s Eve!

Time to celebrate, it’s the holiday season! Christmas, Hanukkah and New Year’s Eve parties make the month of December a favorite time for consumers and sellers alike. Retailers can look to The Giggle Guide® to find special yuletide products that stand apart from the rest. Your customers will love dressing their children in luxurious clothing from Australian designer Minihaha and Hiawatha Pty LTD; decorating their gifts and homes with festive wrappings and goods from The Gift Wrap Company; cooking up scrumptious recipes from a Handstand Kids cookbook; and providing lively entertainment with a Box of Questions from The Box Girls.

Sean and Tracie Gildea realized they needed to take matters into their own hands when shopping for their baby boy’s room left them uninspired. Despite a diligent search, the couple was disappointed by the limited selection of children’s bedding they saw in stores. “Most of what we found was either dull or too sophisticated,” Sean recalls, “when a baby should be about being whimsical and fun.” And so, like the old saying goes, necessity truly is the mother of invention. The void the Gildeas found in the marketplace inspired the pair to launch Sozo, a charming collection of colorful clothes, blankets, sleepwear and accessories.

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