The Biz: Feature Articles

Go green… recycle… save the planet! No matter how you say it, taking care of Planet Earth is a shared responsibility and definitely a concept that must be passed on to children. Little Pickle Press is dedicated to this cause, with a mission to “help parents and educators cultivate conscious, responsible little people.” This includes teaching the importance and responsibility of being green and recycling. Little Pickle’s conservation efforts stand out in its various products — including posters and children’s books — and particularly shine through in the book, What Does It Mean To Be Green?

After all the Christmas shopping is done, the wrapping begins! Most of us traditionally surround each gift with tissue and a box, cut wrapping paper just the right size, fold here, tape there, and top with a name tag, ribbon, and bow. All that time and effort are quickly undone when Christmas morning frenzy makes the paper fly. Sadly, when the unwrapping is done, the bulk of packaging overflows trash bins and makes its way to the landfills. It seems like such a waste, literally! That’s exactly the sentiment Adrienne Johns experienced after a family Christmas a few years back, and thus ellaWrap was created.

Who’s not ready to ring in new business? Let’s get started on a better tomorrow with a hope chest full of great children’s products! Resolve to buy both new and tried-and-true lines. The Giggle Guide® is ringing the bell, sounding off about terrific products to help celebrate new business. Move forward with Best of Chums for gift-ready baby wear, Groovy Holidays for party ware, Tegu for green building blocks, and Sassafras for food and baking goods that little kitchen helpers love. These are just a few of the manufacturers you’ll find in The Guide that can help you attract more attention than noise-makers on New Year’s Eve!

Pedoodles
Bébé au Lait

Time to celebrate, it’s the holiday season! Christmas, Hanukkah and New Year’s Eve parties make the month of December a favorite time for consumers and sellers alike. Retailers can look to The Giggle Guide® to find special yuletide products that stand apart from the rest. Your customers will love dressing their children in luxurious clothing from Australian designer Minihaha and Hiawatha Pty LTD; decorating their gifts and homes with festive wrappings and goods from The Gift Wrap Company; cooking up scrumptious recipes from a Handstand Kids cookbook; and providing lively entertainment with a Box of Questions from The Box Girls.

Sean and Tracie Gildea realized they needed to take matters into their own hands when shopping for their baby boy’s room left them uninspired. Despite a diligent search, the couple was disappointed by the limited selection of children’s bedding they saw in stores. “Most of what we found was either dull or too sophisticated,” Sean recalls, “when a baby should be about being whimsical and fun.” And so, like the old saying goes, necessity truly is the mother of invention. The void the Gildeas found in the marketplace inspired the pair to launch Sozo, a charming collection of colorful clothes, blankets, sleepwear and accessories.

Teething is a challenging time! Sleepless nights and seemingly endless bouts of crying are difficult enough to struggle through; add in the fact that a teething baby chews on everything in sight, and you’ve got a source of concern. Parents also worry about their drooling infant wearing cold, wet shirts. In the past, parents used feeding time bibs to catch the drool and water-filled, chilled teething rings for chewing. Now there are more trendy tools available! Per Bambini, Dr. Bloom, Inc., ZoLi, Inc., and Amberizon offer fashionable, creative teething accessories that soothe parents and babies alike.

Michael Scott Studio
CPSIA Ready

What better way to add that certain something to a gift-giving occasion than infusing it with real magic, particularly for children who delight in being “in the know” and periodically having the spotlight? That includes “children” of all ages, since adults also marvel at well-done magic that can bewilder their friends. The Giggle Guide® reveals magical products from Giddy Up™, Toysmith, Fantasma Magic and Bright Products, Inc. that work like a charm to spellbind your customers and conjure up spectacular sales!

Have you ever heard of the Snuggie®? How about Pillow Pets™? Chances are not only have you heard of these products; you probably have one in your home! The Snuggie® boasts sales in excess of $100 million; quite impressive since the brand has only been around for a few years. Pillow Pets™, on the other hand, have been around a little longer —about 7 years— and look to be one of the must have items for Christmas this year. What’s so appealing about these products? How are they thriving while so many other businesses are struggling? More importantly, what lessons can we glean to share in this success? The short answer: advertising.

Is anything more desirable to new parents than a full night’s sleep? Parents are always looking for ways to enjoy a restful night for themselves and their children. The Sandman seems to be catching a few more zzz’s himself, since innovations in children’s sleep products have more families nodding off peacefully! Help your weary customers get the blissful shut-eye of their dreams with soothing products from sleep specialists SwaddleDesigns, Cloud B, Good Nite Lite, and The Gro Company.

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