The Biz: Feature Articles

Children love having their independence, usually sooner than parents want them to have it! Riding a bike is an activity that young children want to master, but it takes time and patience. Tricycles and Big Wheels are alternatives for younger children, but they usually don’t offer parental control. Thanks to Alex Toys, Little Tikes and Fisher-Price, there are new options that efficiently transition children’s wheeled-adventures, allowing grown-ups to supervise with ease. Try this trifecta of trikes to become a big wheel in your retail neighborhood!

After a long winter cooped up indoors, children are eager to head outside for some fun outdoor adventures. It’s time to get up, get out and get growing! Gardening is a great activity for children, and we’ve found some apparel and products that make it easy for kids to get down and dirty while planting seeds and coaxing those new vegetables and flowers to life. Spring into action and cultivate sales with Foxfire for Kids, !iT Jeans, Schylling, and Radio Flyer!

Growing up in a family of nine children, JC and Reid Smoot took mental notes as their seven other siblings geared up for a family road trip. Each child would bring their favorite stuffed animal to cuddle, a pillow to rest their head on and a blanket to keep warm. Years later, JC and Reid capitalized on their siblings’ packing techniques to create Zoobie pets, the ideal travel companion. Zoobies, as they are affectionately known, are all-in-one cuddly-soft stuffed animals and plush pillows.

IMAGINE GreenWear
Woombie (KB Designs, LLC)

When it comes to finding a path to help children in need, many shoe manufacturers are stepping in the right direction. Several children’s shoe companies have taken giant leaps to support their favorite charities and programs. pediped, See Kai Run, and MooShu Trainers are perfect examples of companies who give back in a way that helps kids and families, and also builds the quality reputation of their brands.

Starting a business is like setting out on a journey. To get to your destination you will need a road map, otherwise known as a business plan. It’s reported that up to ninety-five percent of new businesses fail within the first five years. One of the the primary reasons contributing to their failure is lack of planning. Whether it’s a need for business understanding, just trying to navigate the world as a new entrepreneur or simply a lack of time, many business owners set out to develop their new venture without a proper business plan.

Sales reps and their showrooms are an important and valuable service link between manufacturers and retailers. In the children’s industry, sales reps often hold the key to open the right retail doors for manufacturers to succeed and boost sales. Many of the best reps work their trade in permanent showrooms designed to showcase multiple lines to their best advantage. These showrooms are the ideal venue for wholesale buyers to shop efficiently and do business with trusted sales professionals. The Giggle Guide™ regularly features sales reps and showrooms throughout the country that play a valuable role in the distribution chain. Today, our spotlight is shining brightly on Two’s Company, The Klein Group, Accentrics, The Rose Garden and Ali’s Market.

J. Austin Ryan Designs
bINK'd Pierce-free Temporary Tattoo Earrings & More™

ENK Children’s Club at Javits Center in NYC opened Sunday and continues through March 9th. This event is the largest children’s apparel show featuring Fall 2010 collections, as well as some immediate-buy specials for this spring and summer. Before the red carpets are pulled up for another season, check out these fantastic brands at Children’s Club: Kicokids, Honeyami, Ideo and No Added Sugar.

The African proverb, “it takes a village to raise a child,” could not hold more true for us at The Giggle Guide™. As a comprehensive online destination for information related to the children’s marketplace, we are committed to the industry we represent: children. Like everyone in the children’s business, we are fortunate to be a part of the “business of youth,” and want to give back and make a difference in the lives of children who are innocent victims of their environment.

While it’s vital to take care of your own backyard, it’s also important to remember your backyard connects with the rest of the world. At The Giggle Guide™, we applaud organizations who make it their business to reach out to those in need. K.I.D.S., Soles4Souls, First Candle and Dignity U Wear take the adage, “love thy neighbor,” seriously. Together with many volunteers and donating companies, these organizations work hard to make the world a better place, and provide wonderful opportunities for the children’s industry to lend a helping hand.

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