The Biz: Feature Articles

Piloting airplanes and running a children’s fashion business are certainly different career paths. Two ambitious ladies, however, have melded these vocations seamlessly to soar to new heights! To take on the challenge of flying, a pilot must be level-headed, a good multi-tasker, trustworthy, detail-oriented, organized, and a team player. These skills also come into play in running a successful business, as Wendi Shaffner of Gigis Apparel and Marta Sala-Rothwell of Baby Bella Maya have shown. Shaffner and Sala-Rothwell fly the skies as pilots, while ascending the mountain of the children’s accessory industry in flawless style.

In an effort to be more conscious of the needs of Mother Earth, parents often look for ways to “go green” while raising and guiding the next generation. Many caregivers choose cloth diapering as part of their commitment to protecting our planet. In this endeavor, however, they have run into a new problem… finding clothes that fit over the sometimes bulky cloth diapers. Lucy and Kurt Jewson experienced this problem first-hand and decided to attack it head on with their creation of the Frugi clothing line.

Made in the USA” is a declaration stamped on goods made in America — a hallmark that instills pride in the heart of the manufacturer and confidence in the mind of the consumer… and so it should, because turning a product over in our hands to reveal the “Made in the USA” label sets an expectation that the item represents quality and value. Meet four terrific manufacturers who embrace “Made in the USA”: PAIGELAUREN baby, ROCK ME!, Sara Kety Baby & Kids, and BabyFeet Jewelry.

Pedoodles
pediped footwear

With 35,000 attendees, over 85 countries and all 50 states represented, the New York International Gift Fair is the place buyers and sellers will want to be this January 29th through February 3rd. Held twice annually in January and August, the NYIGF showcases the best and newest in gift merchandise. Stationery, candles, seasonal, houseware and kitchenware are among the categories displayed, in addition to, of course, games, puzzles, toys, baby and child products. Today, The Giggle Guide® gives you a sneak peak of GRIMM’S, Kidlandia, Jaxxwear, and BabyBindle to whet your appetite for the big event!

Young children are not always sugar and spice and everything nice! When parents get desperate for tools to help calm their kids’ tantrums, steer them toward effective solutions from Time Out Spots, TOTO Products LLC, Teamson and Moms on Edge. These brands specialize in products to help kids learn right from wrong. Both practical and ingenious, these products encourage parents to manage their children’s behavior in a consistent manner, and send kids a potent message about their misdeeds, so they’ll be careful to think critically about the consequences of their actions.

As harried parents know, life is generally filled with more demands than there are hours in a day to meet. Given a family’s long list of daily activities and goals, parents who want both themselves and their children to be more organized and accountable can benefit from a helpful selection of tools by The Homework Caddy, Creative Changes, Prosperity4Kids and The Reward Chain. These products help parents teach kids the importance of responsibility when it comes to activities like tracking homework assignments, performing household chores and saving money.

Little Things Mean A Lot
CPSIA Ready

In the consumer market, every book is judged by its cover and every product is judged by its packaging. Consumers quickly become accustomed to labels and brand identity, so new products and brands rely on shelf-sell packaging to catch the eye of shoppers. Plain and uninteresting packaging could be costing you significant sales. Packaging from Edoche, Baby Aspen, Huggy Bunny and Bloomers Baby are a few of the many examples in the children’s market which demonstrate that when the package grabs attention, the sale is more certain to follow.

Chicago, Chicago, I’ll show you around…” Those song lyrics hit the right note, because this January’s Chicago Market: Living and Giving® gift and home show will lead you through floor after floor of vendors offering fine products — many making their 2011 debut at the show. Unlike those song lyrics, there will be no mention of “betting your bottom dollar,” because the products presented are sure winners for retailers and consumers! Among the juvenile product manufacturers you can meet at the show, watch for Babalu, Inc., Little Toader, Stephan Baby, and Four Peas.

Even though the chill of winter is upon us, it’s not too early to start thinking about the best products for warmer weather. Spring break is just around the corner, and families will soon be shopping for the newest, hippest trends in beach fashion — high-quality products with fun-loving, bright designs. So stock up on flip flops from Fish Flops, get Short Hats to turn heads, include sunglasses from Teeny Tiny Optics, beach fashion from Gossip Girl Swim, and hand-painted beach accessories from Dpoppen. Your fair-weather sales will shine brighter!

Login:

Username:
Password: