Items tagged “Keepsakes & Stationery”

With the trade show season starting, The Giggle Guide™ will be busy publishing many Trade Show Reports. Co-founder/Editor Leesa Valentino and/or I will be attending the following shows: ENK Children’s in August and October, Bubble NY, KidShow Las Vegas, MAGICKids, ABC Kids Expo, Kids on 6 LA Market Week, Dallas Market, and Vegas Kids at World Market Center in Las Vegas.

A few weeks ago I wrote about key factors that influence why sales reps choose to represent your brand.

Those factors include:
• Good marketing; Branding
• Exclusivity of product
• Appropriate price points
• Focus
• “It” factor

Those points focus on your product. Some other key points that influence why a rep might work with you, or might continue to work with you, focus on, well… you.

The Rep Relationship

I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.

Retail Reality celebrates Baby Frenzy, a family-owned retail store in El Toro, Californiam run by Linda and Michal Byerline. The store is the public side of a cloth diapering manufacturer, Happy Heineys, that operates an upstairs manufacturing facility. The combination retailer/supplier educates local parents about the environmental and financial benefits of cloth diapering and other natural parenting methods, and the products available today that help save green in both the pocketbook and the environment! A growing trend has emerged where manufacturers of all sizes are exploring the options of retailing and wholesaling. We were happy to discover Baby Frenzy and Happy Heineys! Who do you know that combines both worlds successfully?

I spent this past weekend with my family and while I intended to write a blog about networking, it never happened. Instead, as the weekend progressed, I thought a lot about the funny things my family says that have turned into our own personal catch phrases. I thought I’d share some of our family favorites with you today.

Mom: “I’m a little chilly.” (usually said when everyone else is sweating bullets)

Dad: “What?” (whenever anyone tells a joke related to being hard of hearing, which he is)

Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!

At the recent Licensing International Expo 2009 in Las Vegas, Disney Consumer Products announced key character franchises poised for breakout growth at retail over the next several years. Learns what’s coming for these favorites … Handy Manny. Hannah Montana. Toy Story 3. Mickey Mouse. Winnie the Pooh. Disney Princesses. Tinker Bell. Disney Fairies. DCP has plans to keep favorite characters going and growing for new and old generations!

Sweeters wiggle worm is the latest addition to the pals family - squeezable, cuddly fun for babies to youngsters. Always handknit here in the USA, all cotton, machine wash & dry with personalization available

Meet the Sweeters Pals, a new line of 100% cotton hand-knit brightly colored creations sure to bring joy to all little boys and girls.

With their zany stripes and colorful clothes, these adorable friends are the perfect combination of color and imagination.

Contact: Sue Katz / (407) 645-1601

Visual merchandising. More than an arrangement of signs and products. To increase sales, engage more senses. Create an experience. Satisfy needs, but generate wants. The Giggle Guide™ provides display tips for retailers and manufacturers. In stores, or at trade events, what you see and hear matters. Create attention grabbers Generate buzz. Turn window shopping into increased sales! What customers see, hear and touch influences what they get!

Celebrity Baby Yard Sale

to be held Saturday, May 30th from 8 AM – 4PM in the Garden at the Sportsmen’s Lodge Hotel 12825 Ventura Boulevard, Studio City, California Phone 800.821.8511/818.769.4700

Contact: MaryLenore Arsenault / (647) 382-7827

February 2009, Nashville, TN: After spending 22 years in entertainment PR, BopStarBaby founder MaryLenore Arsenault knew the power - and profitability - of fame. Seeing the legions of new celebrity parents filling the tabloids, she realized that their babies would be ideal models for luxury baby products, and launched BopStarBaby in the spring of 2006.

Contact: MaryLenore Arsenault / (647) 382-7827
The Children’s Show at Deerfield - Deerfield, Illinois (3/28/09 - 3/31/09)

The March 28-31, 2009 Deerfield Children’s Show reported a significant increase in sales and attendance over the March 2008 show.

Buyers from Illinois, Indiana, Michigan, Missouri, Nebraska and Wisconsin attended this growing regional children’s show located just north of Chicago, IL.

Show management is ecstatic with the growth of the show. Buyers are thrilled with the depth of price points and brands offered for boutiques and stores specializing in gift, toys, clothes, maternity, infant, juvenile or “green” merchandise.

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