Attending a panel discussion presented about how retailers can better work with bloggers and social media outlets, I remembered Marshall McLuhan’s famous quote from my college days: “The medium is the message.” He meant something about the medium influencing, and thus becoming part of, how the message is perceived. It kinda confused me then, just as I realized after the Q&A session that there is a lot of confusion about the ever-changing online media called “social.” Some retailers remained puzzled as to why anyone would be interested in what moms say about their families. One reason they should care is because many of these messages are influencing buying decisions and helping to build brands.
Parents Magazine Agrees... Poppy Drops "will keep her styling until she's ready for the real ones."
Parents Magazine, read by millions of Moms each month, features Poppy Drops in its June 2013 Issue. Ear piercing can be a touchy subject in households with little ones but with Poppy Drops, you can keep her all smiles while avoiding the hassles and potential complications of piercing ears too soon.
Poppy Drops, known for its pierce-free earrings, partners with the premier boutique marketplace, Vault.
Vault, is a Boutique Marketplace which features the most sought after designers and brands, hand-picked by the biggest names in fashion. It’s newest brand, Poppy Drops, is no exception.
Poppy Drops, a line of pierce-free, temporary tattoo earrings, is an up and comer in the children’s fashion industry. With it’s primary focus centered on high quality design and all-natural ingredients, Poppy Drops products are sought after by both stylish kids and savvy parents alike.
If you follow me on Twitter, you’ve already seen this quote, “The customer doesn’t care.” I wish I could take credit for having uttered this phrase but alas it was actually Gary Wassner of the factoring firm Hilldun who made this proclamation at an event I attended recently. Out of all the insightful things he said, this was the one that really jumped out at me because it’s true: The customer really doesn’t care.
I am looking forward to attending the ABC Spring Educational Conference at South Point, Las Vegas on May 7-9. After attending so many trade events over the last 30+ years, I enjoy learning more about the children’s business, and especially seeing new things that may take me by surprise. The ABC SEC is one event that allows buyers, manufacturers, reps and media to get to know more about each other. The element of surprise is always part of new experiences. That’s why I asked several exhibitors these questions: “What would someone be surprised to know about you?” and “What will buyers be surprised to see in your 2013 line?”
ABC will continue to fund key industry initiatives
All Baby and Child Corporation, (ABC), creators of the ABC Kids Expo, and the Juvenile Products Manufacturers Association (JPMA), the leading industry trade association dedicated to the safe selection and use of juvenile products, announced today that the two non-profit trade organizations will remain independent and will not merge. However, the organizations also announced that they will continue their collaborative relationship which has strengthened over the past two years.
With Spring in the air, it’s time to have a little fun. Get creative and give your window or in-store displays a makeover!
Try a new theme. Check out this retail spotlight!
We love Urba Baby’s Chicago Cubs set-up with a Snack Happens™ Reusable Snack & Everything Bag. They did such a great job pulling together a variety of products and brands to make one interesting and engaging display.
Get inspired and use Itzy Ritzy products to tie together other themes to make an on-trend and fresh display statement:
In honor of Autism Awareness Month, Toddler Tech USA has released a new patterned belt to benefit Easter Seals.
Port Orange, FL, April 15, 2013 - Toddler Tech USA has released a Special Edition Dapper Snapper Toddler Belt in honor of Autism Awareness Month. “When we started our company over four years ago, we knew that we wanted to be able to give back to the community and support worthy causes. We currently support Breast Cancer Awareness as well as Veterans Groups. We are thrilled to add to our fundraising line and will be donating $5 from the purchase of every Special Edition belt to Easter Seals” Michelle Cazella, founder of Toddler Tech USA.
Dapper Snappers was chosen as one of Tory Johnson’s Secret 7 on WABC-TV.
Port Orange, FL, April 5th - Toddler Tech USA’s Dapper Snapper Brand was chosen by Tory Johnson, of Good Morning America, to be part of her Secret 7 on WABC-TV. “WABC-TV is ABC’s largest affiliate, covering the tri-state area, so we couldn’t have been more excited when Dapper Snappers toddler belts were chosen to be featured.” Michelle Cazella, owner and operator of Toddler Tech USA.
Poppy Drops is recognized for its fresh take on modern accessories for kids & Moms alike.
AMEX Open Forum, a wealth of resources for business owners - videos, articles, blogs, podcasts, and expert advice to boost your business, sponsored by American Express OPEN, has featured the founder of Poppy Drops, Shelly Coffman, as a “Game-Changer” in today’s business market.
We would like to share our exciting news with everyone! bINK’d is the winner of The Parent Tested Parent Approved Award! We have received the seal that bINK’d is a product that has been given a seal of approval that families trust and that companies seek. bINK’d is proven to be an exceptional product and is now recognized by this worldwide seal of approval.
Toddler Tech USA will be displaying their entire product line at the ENK Children's Club at the Javits Center in NYC.
Port Orange, FL, March 4th - Toddler Tech USA, will be showing off all they have to offer at the ENK Children’s Club held at the Javits Center in NYC on March 10-12, 2013. “This is the first year that we will be showcasing our kids belts at ENK and we couldn’t be more excited. We have new products and patterns that are sure to be a hit,” Michelle Cazella, owner and operator of Toddler Tech USA.