U.K. Store Olive Loves Alfie Adores Nostalgic Fashion
Nostalgic parents who grew up in the ‘70s and ‘80s may fondly (or not-so-fondly, depending on the source) remember getting hand-me-downs or homemade clothes for holidays, birthdays and changes of season. It was a time when there weren’t trends for those below the age of 21 and kids’ clothes were made simply to be both cute and practical.
And that voice shouts quality and reusability. She requires that all products at Olive Loves Alfie must have hand-me-down potential or become modern heirlooms. In that way, her store has become a destination family lifestyle store not only for discerning parents, but also for established and emerging designers seeking her seal of approval.
In a culture where children are bombarded with a parade of too much choice and not enough value, Gibson felt that there was a need to go back to basics and encourage parents to invest in quality clothing that is environmentally friendly.
For a variety of styles and prices, check out a list of favorites: www.olivelovesalfie.co.uk