Johnny Joker is an assortment of products meant to help children develop their sense of self-esteem and to master important life skills. The materials include books, plushies and interactive games designed to reach kids in ways they understand and enjoy. Johnny Joker books address five categories: This is Me, My Body and Me, My Feelings, You and Me, and World Around Me. These categories cover self-care and hygiene, managing emotions, identifying preferences and talents, interacting with others and much more.