Feature Articles: Rep Wrapup

Most companies would be hard-put to identify the current economic season as a boom-time. However, there have been some bright spots in the current economy, largely thanks to small and medium sized businesses. It’s all about who you know and how you get your message out there, which is a long-standing reason that so many independent manufacturers foster relationships with experienced sales representative associations.Three sales rep firms that are thriving, Carolina Baby, The Coffs, and Annette & Associates, demonstrate how they help other companies flourish.

When I emailed Marlo Poole of Carolina Baby Company with questions about her products, I received a reply within hours. I was impressed by her prompt attention. A simple gesture, but for a company as successful and as busy as the sales rep organization Carolina Baby Company, the ability to respond and communicate with clients, buyers, and press in such a prompt manner is a key tool in effective marketing. “Everyone gets a response from us the same business day,” Poole wrote, “and we’ve been told how important that is to our buyers.” Carolina Baby Company represents at least 25 brands, including Itzy Ritzy, Zoe B Organic, Four Peas, Bambino Mio, and Baby JaR.

In Play Showroom, located at The California Market Center in downtown L.A., has earned a quality reputation as an experienced, trend-setting rep room. The spirited team at In Play enjoys plenty of laughter and good-natured fun, but is definitely there to “work it!” Owner Sandra Martinez shares all the praise and success with her team of hard-working sales reps. We recently met up with Sandra to discuss what makes her work like play, and most importantly, how she plays to win for herself, her associates and the manufacturers she represents with unsurpassed style.