CapocubO

THE BRAND

The CapocubO history starts in the 90s in a small and laborious artisanal district located in the hear of Marche.
The name is Montappone and it’s specialized area for production and design about hat.

Today is considerate the most important district of the European production of hats and the “core business” is the artisan working of the straw hat.

The farmers of Fermo began to weave the stems of straw to make them into hats.
This activity has evolved into large-scale production and at the end of nineteenth century Montappone becomes the first Italian center to industrialize this kind of manufacture.

The Hat district bird near the end of the 70s years.

It’s small with flexible structures that are able to adapt their production at small quantities with high quality; this is one of the greatest strengths that allowed to resist of the big Asian companies.

Mr Antinori, the Ownwer of Apunis historical hats company, decide to focus its attention on the kidswear industry with the brand CapocubO for satisfy the growing demand in this sector.

Capocubo bird when some Italian industry decide to relocate the production for cut costs and speed up the offer.

In contrast to this CapocubO focuses on Made in Italy quality, with bolness and conviction, from the originality of the design style to the accuracy of the manufacturing details.

The productive processes, already active, were enriched from territory synergies to create a full quality and quantity offer.
Now the structure is located into two location: one of them is dedicated a the production and there are equipment and machinery.
The second one is located in a new and comfortable building and it’s reserved for distribution, showroom, style and customers service.
Thanks to the solid agent network, today CapocubO is distributed throughout Italy in the best multi-marca stores dedicated to clothing child.

The foreign market is now growing up, especially in Asian Country.