Frugi

… there lived two concerned people called Lucy and Kurt Jewson. Being concerned (for the planet, not generally) they decided to put their first born son in washable nappies.

It soon became clear that Tom’s cloth nappy bottom was just too big for baby clothes, and so Kurt and Lucy had a brainwave…they’d start their own business selling scrumptious organic baby clothes designed to fit cloth nappies. Since then one thing has led to another, and now Frugi has lots of scrummy clothes for babies, kids and mums too!