Sass Factory

Sass Factory design label is a t-shirt line that brings the age-old dress-up doll pastime to the modern era, together with an interactive online experience. Created for girls ages 5 to12, Sass Factory’s stylish Me-Ts are t-shirts that feature six different characters and come with fun, detachable dress-up outfit appliqués for any young fashionista to express her personal style in an age appropriate way.

Sass Factory Me-Ts are offered in six designs, each with a different printed character representing a different ethnicity, allowing each young fashionista to select the character she most relates to. Me-Ts are available in two colors, pink and purple, and come with a detachable dog appliqué and two detachable dress-up outfit appliqués. A broad range of additional detachable dog and dress-up outfit appliqués can also be purchased separately, so that girls can collect, trade and mix-and-match outfits to create their own unique ensembles.

Girls can further explore their personal style and creativity at the Sass Factory web site “Design Studio”, where they can design outfits for the different Sass Factory characters and post their fashion creations on the site’s “Catwalk” to be viewed and ranked by other young girls. The most popular designs will be brought to life by Sass Factory for future production to expand the dress-up outfit appliqué collection. While free to sign up and no credit card is needed, a parent’s permission and authorization is required.

The Sass Factory web site also includes a Mom Zone, which provides inspirational ideas on using Sass Factory products for fun party experiences, creative mom and daughter crafts, and tips on keeping girls safe one the internet.