Moms deserve lots of appreciation, not only on Mother’s Day, but every day! Make sure your store is ready with plenty of options for shoppers looking to pamper mamas, grandmas and other special women in their lives. When husbands and kids come to you for gift giving ideas, be prepared with special selections that make moms feel feminine, cherished and special, whether it’s Mother’s Day, a birthday, holiday, or “just because” she’s Mom. The Giggle Guide® recommends stocking gifts from these brands for remembering moms throughout the year: Lollipop Beauty Bar, Lily Burkman, Little Giraffe, and Fruits & Passion.