Carter's Launches Company-Wide Store Donation Program

Posted by Kids in Distressed Situations, Inc. (K.I.D.S) - 5/10/11

Company to Donate all Excess Children’s Apparel from Nearly 500 Retail Stores to K.I.D.S.

New York, NY – May 10, 2011 – Carter’s, Inc., the largest branded marketer in the U.S. of baby and young children’s apparel, today announced that it has named Kids In Distressed Situations (K.I.D.S.) as its charitable partner in a new company-wide store donation program. As part of the program, Carter’s will donate all excess children’s apparel from nearly 500 Carter’s and OshKosh B’Gosh retail stores nationwide to K.I.D.S. to benefit children in need.

Carter’s is launching an ongoing partnership program with K.I.D.S. to ensure that every piece of Carter’s and OshKosh’s apparel that is suitable for donation goes to local children in need. K.I.D.S. will distribute the clothes through its network of nearly 1,000 social service agencies to children of military families and those challenged by poverty, homelessness, and domestic abuse.

The program expands on a longstanding partnership between Carter’s and K.I.D.S. Carter’s provided over $1.5 million worth of product to K.I.D.S. in 2010. Now, with its donation commitment extending to inventory from every one of its retail stores, Carter’s anticipates that value rising to $3 million in clothing in 2011. In the last three months alone, Carter’s has already donated approximately $316,000 in product to K.I.D.S through this program.

“Carter’s has been an invaluable contributor to K.I.D.S. for more than a decade, and we are thrilled to be partnering with them now on this tremendous initiative,” said Dr. Janice Weinman, President of K.I.D.S. “A store’s excess inventory finds new life when a child receives a new sweatshirt, winter coat or a pair of jeans. And in a time when so many needy children require apparel, it’s wonderful to have a retailer like Carter’s committed to helping children in need.”

“We are proud to partner with K.I.D.S. as part of our mission to help children feel safe, happy and nurtured,” said Michael Casey, Chairman and CEO of Carter’s Inc. “With its extensive network of local children’s agencies across the country, K.I.D.S. is the ideal partner to ensure that Carter’s can provide essential new clothing to children who need it most.”

ABOUT K.I.D.S.

Celebrating 25 years in service, K.I.D.S. has provided over 65 million needy and disaster-struck children with close to one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.’ efforts reach youth, age 0-18, who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. More information about donating new products and supporting our work is available online at www.KIDSdonations.org.

ABOUT CARTER’S, INC.

Carter’s, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’Gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally, and through nearly 500 Company-operated stores and on-line at carters.com and oshkoshbgosh.com. The Company’s Child of Mine brand is available at Walmart, and its Genuine Kids, Just One You, and Precious Firsts brands are available at Target. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com and www.oshkoshbgosh.com.