Items tagged “Education & Development”

It has long been said that imitation may be the sincerest form of flattery. But in business, unauthorized “imitations” cost companies immeasurable sums in lost sales and damage to their reputations. Most companies likely will not find it particularly flattering when a counterfeiter imitates or incorporates a valuable brand name or trademark in a domain name with the goal of misdirecting consumers to its ersatz website. Like in a Whack-A-Mole game, cybersquatters keep popping up.

Reading books together is a great way for parents and children to talk about important issues. Author Sabrina Panfilo, a graduate of NYU and an elementary school teacher, has molded her professional expertise in journalism, education, and psychology into one passion — creating a literary world for children that reminds each and every one of us that we are indeed unique and beautiful –– and, undoubtedly, loved. Sabrina’s two new books from Vantage Press, Cosmo’s Crave and Guppy’s Gall and Tomey and the Caterpillar are inspiring books that convey these essential messages.

Recently style watchers have been preoccupied with Coachella, the music and art festival that wrapped up last weekend. These days the event is almost as well known for its see-and-be-seen street style snaps as it is for mashing up different genres from hip hop to electronica. But while everyone was preoccupied with what starlets like Kate Bosworth were wearing, I took note of the cross-promotional opportunities these events afford artists.

In sales, the end goal is to close the deal and write that order. Sadly, many sales professionals and novices alike are so fixated on the order that they overlook the process and are often shut down mid spiel. If you’re looking to get to the close, you have some homework to do before you approach the retailer. There will be some thoughtfulness to consider before and as you talk to the retailer, as well as some hustling to do after you leave the retailer. To help remember this process, I’ve broken down the word C.L.O.S.E.

Mirror, mirror on the wall, who is the most important person of all? You are, especially when you’re a kid. Youngsters are the centers of their own universe which is why I See Me! books are such a huge success. Introduce your customers to these books that enhance little ones’ sense of self as they learn to recognize letters, spell their names, celebrate holidays and accept new siblings into their families. Nothing stimulates the desire to read more than reading about yourself — the most famous celebrity of all. For a young swashbuckler, display a set that includes the My Very Own Pirate Tale, a personalized storybook about life on the high seas