Items tagged “Education & Development”

Education Outdoors Inc. was created by Tim Paczesny in 2005 as a solution for the need to educate children and their families about the great outdoors. His motivating factor began when Tim’s daughter noticed an animal track on the ground and asked him what it could be. He told her that it was a raccoon paw print. “Dad, how did you learn all the things you know about nature?” With that question, Education Outdoors Inc. was created and its first educational board game was about to be developed. Tim was dedicated to making his educational vision become a reality. He composed 400 questions and 100 fun facts about animals and nature and completed the first game called “Camp — The Game That Grows With You.”

This time last year I told you about my adventures as a buyer (or more accurately, the plus-one to the actual buyer) at a national trade show. In “Putting Relationships at the Heart of Your Sales Strategy”, I nailed a few exhibitors to the wall for failing to remember that we buy from people we like. Well, a few weeks ago it was my turn on the other side of that scenario. So as we approach the Spring ’13 shows, I hope you find my observations constructive for your business.

Just as LEGOs™ allow children to create complex structures with only their imaginations to guide them, innovative littleBits are simple, intuitive, space-sensitive blocks that make electronic projects as easy as snapping small magnets together. littleBits consist of tiny circuit-boards engineered to snap together with magnets. No soldering, no wiring, no programming; just snap and play! Each bit has a simple, unique function (light, sound, sensors, buttons, thresholds, pulse, and motors), and modules snap together to form larger circuits. littleBits believes in developing the scientific thinkers and problem-solvers of tomorrow.

Little girls grow up to be lawyers, astronauts and neurosurgeons so why shouldn’t they start flexing their powers young? Dressing up is a great way to try on an ambition. While neither boys nor girls can fly (but don’t tell them), both can feel strong and powerful when emulating a character who can outrun the wind and zoom around the stars. Bring on energy and authority and encourage girls to dream big; it can start with something as simple as a cape. Who knows? That little bundle of pink and cream might just grow up to be a world leader!

When King Solomon was posed with an opportunity to receive anything he wanted, instead of riches or power, he chose wisdom. The King realized that wisdom was far more valuable than anything else he could have chosen. Ultimately he attained both power and riches, likely as a result of his wisdom, affording him the ability to make better decisions. Market research yields wisdom. That said, it is often overlooked either because it’s believed to be too costly or not truly necessary. Truth is, market research is one of the most important activities a company can pursue.