The Latest Trade Tweets
building a buzz prior to launch can be ok. just have to nail the timing. don't want to frustrate shoppers who can't buy@aftaschool #kidsbiz
Please don't let it cut into your smores time! @monkeytoesshoes #kidsbiz
» In reply to monkeytoesshoes
LOL. You guys. Seriously, just the first season. Then we'll have a #MadMen chat! #kidsbiz
Tap into a need they didn't know existed RT @iglooisland: @caletha_style It's like The Music Man. Create the need, then sell to it #kidsbiz
I'm disappointed in you, @Monkeytoesshoes. I thought we were twins. Just watch the first season! #kidsbiz
In particular, the Carousel pitch for Kodak (?) was magic because it was about sweet memories, fleeting good times, etc #kidsbiz
Finally, anyone watch #MadMen? Remember how Don Draper used to pitch ideas? It was all emotion! Who knows if the products worked #kidsbiz
Of course! RT @monkeytoesshoes: @caletha_style oh my gosh! me TOO!!!! #kidsbiz
Banana's 'shy' because it's older and more conservative throughout product and branding. Makes sense, @monkeytoesshoes #kidsbiz
» In reply to monkeytoesshoes
Example: Nordstrom has great service but sadly it rarely has product I like. I still try to shop there tho cause I'm a service girl #kidsbiz
I like service. There's no secret to it! I like to go nice places and be treated well LOL #kidsbiz
Take note & then look at your brand. Does it make shoppers _feel_ anything? Important: how does it make them feel about themselves #kidsbiz
If you analyze why you like what you do, you might be surprised. Is it bc it feels exclusive, inviting, edgy, relaxing? #kidsbiz
So, the 1st step in evaluating your brands (or ur brands to be) is paying attention to why u like the stores/products u like #kidsbiz
for Old Navy, Gap and Banana Republic--it's good, better, best--and family, ???, young professional. (What does the Gap stand for?) #kidsbiz
Old Navy, Gap and Banana Republic is another example of three brands under one roof. How are they doing with it? #kidsbiz
In PR, they say you should start with three words to define your brand. With so few words, they must be descriptive! #kidsbiz
Went to a seminar last week where we did this challenge (elevator pitch) 1 thing: most were too general. Make a word picture #kidsbiz
Although I have to say, the students always balk at Free People's stated brand positioning. They disagree! #kidsbiz
I use Urban Outfitters, Anthropologie & Free People as an example in class. One parent co but 3 distinct brands @aftaschool #kidsbiz

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