The Latest Trade Tweets
middle of the road consumers are skittish. The rich are.. well, rich. Everyone else is looking for a bargain #kidsbiz
RE raising prices: only cheap and expensive things are selling (so say the experts!) #kidsbiz
#kidsbiz - Plus the vendor did not factor in marketing costs in U.S. I advised to factor in marketing next season.
. @nestledbean So the "old" design is less. And the new "bells and whistles" design would be more? right? #kidsbiz
#kidsbiz I too advised a vendor to raise prices for next season. Prices too low to reflect quality so some retailers passsed.
. @ torlykid I love a sale! but yeah, if there's a ton of it left, I wonder why no one else wanted it! #kidsbiz
. @tykethreads LOL we're grading on a curve (I hope!) #kidsbiz
. @gary_wassner I get it! If your product and messaging are elevated but your pricing is rock bottom, it doesn't compute #kidsbiz
RT @gary_wassner Funny you asked that. I just advised a designer 2 price up in order 2 appeal 2 the retailers she wants to sell... #kidsbiz
. @tykethreads that's why pricing too low can be deterimental. You want to sit at a tier above the masses or you have to compete #kidsbiz
. @torlykid So you do good, better, best! #kidsbiz
starting at a higher price point and going moderate is a lot eaiser (which is why Disney has had so many boutique licensees!) #kidsbiz
@TeresKids . Interesting pt. about recession discounting. IMO has hurt value of brand-name dept. stores. Never not on sale. #kidsbiz
» In reply to TeresKids
. @thegiggleguy Disney is interesting though. Disney is trying to go up in tiers. Very tricky! #kidsbiz
Most retailers aim for a good, better, best assortment. So in general, vendors have to fit into one of these pricing tiers #kidsbiz
#kidsbiz. Good point about secondary lines. I've seen it too. Look at Disney license at every price point.
Other brands have shifted manufacturing to other regions to cut costs. But that can be tricky. Even dangerous! #kidsbiz
Q3 Has anyone changed pricing based on market feedback? Yes, no? How? #kidsbiz
Also, lots have done secondary lines to scoop up retailers/consumers who are counting pennies #kidsbiz
In terms of price sensitivity, many brands have tried to tweak construction to make it simpler but still their aesthetic #kidsbiz

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