Morning and Night Comfort: Boker & Laila PJs

Every business needs to be on the cutting edge of trends: stocking up on what customers need before they demand it is what makes or breaks a company. So when Parenting magazine did its own investigations into hot trends in the infant and children categories, businesses should take notice. The tiniest tots are favored with soft and sweet colors in snuggly styles. The editors noted that “iconic American images” and brilliant designs that “pop” are on the menu. Also up for little girls are life-like floral prints in luscious colors and girly-girl details (think bows, tiny flowers, and detailed ties).

Greater attention than ever before is focused on the burgeoning boys’ market. Tough and cool reign here, with serious attention being paid to guy-friendly designs. And while fashion trends come and go, what is always in fashion is comfort: clothes need to be adorable but wearable –– this is where Cheryl Grossman’s Boker & Laila shines. (Means “morning” and “night” in hebrew.)

Kids Cuddle, Parents Pleased
What does Cheryl Grossman have that you want? How about loads of 100% cotton, tagless pajamas and bodysuits in designs that make parents rave and kids comfortable and cozy! Boker & Laila pjs have panache. Grossman started the company to fill in the niche for ultra-comfortable sleepwear after failing to find night clothes that wouldn’t scratch. Boker & Laila pjs are constructed from pure cotton and are brushed on the inside to ensure the cushiony softness needed for little ones to drift off to dreamland.

The pjs have kid-friendly designs, too, like the adorable pink “I’m Sweet” cupcake bodysuit for infants. Trendy tots can rock out in the chocolate “Hatuna Matata” bodysuit or roll around in the vibrant pink “Sushi All Over” print bodysuit. Older boys will make no bones about the crimson with black trim “Dino Bones” pjs –– giant skeletons of the terrible lizards romp around, making bedtime fun.

Young ladies can sleep in snuggly comfort with the “I’m A Hoot” owl separates. The amethyst top with an owl graphic comes with coordinating sea-foam and amethyst bottoms decorated with tiny, sleepy owls.

Nothing says “Americana” like fast food. The “Fast Food” two-piece set will be on in a flash since it is decorated with all the things kids wish they could eat everyday: pizza, hamburgers, and hot dogs. Girls will wish every day would be “sundae” with the cute two-piece “Sundae” pjs; the deep lilac background and pink trim are the perfect complement to the tasty-looking ice cream treat designs.

All kids’ pjs are available in sizes 12 months to 7 years old.

Ensure your customers’ comfort by loading up at www.bokerandlaila.com