Eyes Get an Update with Jollies

Many years ago, glasses used to be utilitarian, with few choices of frames. Innovations in lenses made other kinds of frames possible, and soon there were glamorous styles for every mood. But the idea that anyone would wear glasses as a fashion accessory really took off with sunglasses. Of course, sunglasses protect the eyes from damaging solar rays, but they also completely change one’s look.

Houses of haute couture have been taking aim at eyewear, with recent trends aiming towards more eye-framing looks (examples of this trend are Versace’s oversized eyewear collection and Juicy’s colorful slim rectangular designs). Adult designs still exist largely as frames with minimal details. A more creative approach to eyewear is needed for younger customers, especially tweens and teens. Companies like Jollies have their sights set on filling this creative niche with innovative eyewear that can be individually styled.

A newcomer to the design scene, Jollies is on the cutting edge of bold eyewear design and innovation. The product line was launched with the idea that “people of all ages should be able to express themselves”. According to Ron Kornafel of Jollies, retailers are stocking up on the products as a draw to bring customers in — with very satisfactory results. That’s part of the cachet of Jollies: you can’t buy them through a website; they are only available in retail stores.

This exclusivity is designed to drive demand as popularity increases. The Jollies eyewear collection consists of more than just glasses: they are accessories with accessories. They allow for bold, personalized looks every day of the year. With over 20 different themes, ten frame choices (everything from neon green to basic black), and a variety of lenses, every mood can find a design match.

But what really sets Jollies apart from other designer eyewear lines are its “Jems”. These decorations, or “graphic buttons”, are easily popped in and out of the 9 discrete spaces that run along the top of every Jollies frame. Jems include block letters, stylized animals, holiday designs, and kid-friendly pics, including cupcakes, celestial bodies and musical notes. Keeping with the current fashion trends, popular themes include the animal prints.

Creative expressions start with personalized designs. For contact information, visit www.myjollies.com