Gryphon Takes Off with Multi-Cultural Products

Griffins conjure up the mystery of the ancient world, but they also embody the ideas of great modern pioneers. Part lion, part eagle, the griffin is more than just a fantastical creature that captures the imagination. It connotes wisdom, leadership, and a thoughtful approach to solving issues.

Many popular brands provide unique products that meet customer needs in grand style. In today’s shrinking world, that means an emphasis on understanding a multi-cultural audience. But that focus should not mean a generic approach to product creation. For example, Gryphon Design Collective has its fingers on the world’s pulse and understands the demands of a global marketplace — with insight into satisfying the needs of individuals. Not only does Gryphon bring in talent from dozens of countries, but it also gives back through literacy initiatives and promoting community issues.

With innovative ideas from artists around the world, products made in the U.S., sales in over 50 countries, and an eye towards sustainability, the Gryphon Design Collective is not your average hybrid. Housed in Boston, Gryphon initially took flight in 2011 with the plan to create innovative products that capture the imagination and benefit children.

Gryphon is probably best known for its personalized children’s books. Stories naturally draw the reader in, but Gryphon takes it a step further by inserting the child directly into the story via proprietary software. Not only do these make great gifts, they are wonderful keepsakes since they are constructed of durable recycled materials.

Hard-to-please tweens and teens will appreciate the unique treasures that are Gryphon’s designer notebooks. Avant-garde covers break the mold of the typical monochromatic writing books. At 5 3/4”x 8 1/2” and 80 pages, they are ideal for school or as a special secret diary. Covers range from the out-of-this-world space scene “Rings & Roundabout” by Ryan DeHaaf to the wild garden party that is “Designer Notebook No. 1” by Icelander Frosti Gnarr.

Games with an international feel abound, like the “Where We Live” learning game that teaches young children vocabulary in English, Spanish and French. Cards created by Olivia Bouler, the 13-year-old best known for her advocacy in the Gulf Oil Spill and one of the YSA’s 25 Most Influential Young People, are also available, with proceeds going to support Cornell University’s Ornithology Lab.

Reap the rewards of global talent with products from www.gryphondesigncollective.com