Head-to-toe, Mim-Pi Makes Girls Glow

Leonora Nieuwenhuizen of Mim-Pi gives kids and parents what they want: fresh, adorable clothing that is color-saturated, affordable, and functional. She gives herself and her retailers peace of mind. “I want to run a clean business with well-made, honest clothes and I want to be a good employer. Not only to my team in The Netherlands, but also to my workers abroad,” the owner of Mim-Pi noted on Facebook.

Modern shoppers demand quality from conscious-driven companies, exactly the kind provided by Mim-Pi. The Dutch company is already a household name overseas, with its strong focus on developing wearable fashions for girls newborn to 10 years old. Leonora definitely understands her customers, who are thrilled to post pictures of their little ones looking cute in Mim-Pi wear. But there is one thing that really sets the brand apart, and that is its dedication to color, color, color. Every piece in the eclectic collections is saturated in gorgeous hues, from glowing fuchsias to stunning sapphires.

Mim-Pi caters to those qualities most associated with little princesses: tons of fun and bold, glamorous colors. The company provides a full range of attire: shoes, socks, pants, dresses, sweaters, hats, hair accessories, and jackets. The Winter 2013 collection is all about layers that create a unique look.

Mim-Pi’s retro-cool high-top sneakers form the foundation of a great outfit. Splashy bright knits mix together in harmony to create a variety of looks, like Mim-Pi’s Swedish Fun or Urban Ethnic collections. Girls can stay warm in the Mim 02 cardigan, a blue gingham hoodie decorated with pink detailing and a multi-hued heart. Best-selling pieces include Mim-Pi’s 16 bright multi-colored fringe skirt from its Urban Ethnic collection.

The Mim 27 dress boasts an eye-catching blue top with long pink sleeves, partnered with a kicky pink skirt. Match these with the blue/grey striped Mim 43 or grey/pink striped Mim 23 stockings, and girls are ready for a colorful day at the park or school.

Brighten up a plain jacket or snowsuit with the Mim 89 multicolored knit pom-pom hat and Mim 91 scarf. Or kick it all up a notch by going with the Mim 93 jacket, a homage to powder blue and pink polka dots.

Summer 2014 is already on the front burner, with cool looks from Ibiza that evoke the freedom of youth and the connection to the past. Native American designs mingle with floral prints to evoke a warm, free afternoon. The Mim 260 print dress in blue and white is cinched at the waist with a pink belt and will look great with Mim 339, a bold jean jacket with a cheerful butterfly on the back.

Peace, color, and fun reign at www.mim-pi.com/en/