GLC Makes Getting Dressed a Snap


“Time to get clothes out for tomorrow!” It seems like an innocuous phrase, but in homes across the world, it’s really the call to battle. Parents are sometimes shocked at the strong level of control small children desire to exercise in the choice of clothing. At first, there may be some struggles, especially when the clothing seems to be inappropriate. Eventually, parents and children find a neutral arena, but many battles over what to wear can really drain the combatants.

Dawn Farver understands this type of combat only too well: the Indiana mother of four is a veteran of many closet conflicts and has extended a helping hand to desperate families. She founded Girls Looking Cute with a strong desire to promote children’s budding style choices while still allowing for parental guidance. “Our fashion products enable expression for individual style and grace while projecting and promoting routine, organization and positive energy,” Farver notes on the pink and frothy www.GirlsLookingCute.com.

Strong Customer Response

Girls Looking Cute is dedicated to family-friendly products that kids love. GLC delivers the dream: a life-sized (48” or 56”), laminated wooden doll that is ready for the child to dress in her (or his) own clothes. What happens when a child receives a life-sized dress-up doll from GLC? “…When she [the doll] arrives, girls spend hours using their own clothes out of their closet to mix and match that special one-of-a- kind Fashionista outfit,” notes Farver. In other words, exactly what you would expect — only better.

With a life-sized dress-up doll that can be customized, it’s easy to see why customers are thrilled and children everywhere are excited. The features of the dress-up doll can be customized through the choice of decals: a choice of skin color and type, eye shape and color, as well as undergarments (available in a range of designs, like cupcakes, butterflies, or hearts). All dolls come with two white hangers and are proudly made in the USA.

Due to the extraordinary demand, the company has created several versions of the dress-up doll. Tween girls and pre-school girls can get their own versions (of course!). Since more boys are now expressing an interest in clothing, GLC offers a pre-school boy version, too (with customizable features, and sporting a sharp-looking pair of boxers that come in a range of styles like camo, sports, or planes). Farver notes that new products and accessories are already in the works.

Retailers can get involved with either wholesale or affiliate programs by contacting Farver at

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