Switch a roo Goes from Holiday to Everyday

One of the joys of having kids is getting them dressed for the holidays. It’s not just the frilly dresses or cute mini tuxedos; it’s the nearly endless array of more casual holiday wear that parents can’t resist. Every year, department and discount stores are stocked with new shirts, pants and sweats sporting seasonal images and sayings. It’s easy to grab these clothing as impulse purchases, and they make for great holiday photos, but sometimes parents end up asking themselves whether the expenditure was worth it for an item that may be worn only a few times, if not just once. In most cases, the child will have grown out of the clothing by the time the holiday rolls around again.

Now there’s Switch a roo, a clothing line that uses interchangeable appliqués to take an outfit “from holiday to everyday and back again”. Switch a roo clothes are comfy-casual sets of solid or print pants and plain white long or short sleeve tops. Each outfit comes with one interchangeable appliqué and additional appliqués can be purchased separately for even more style options. Parents can create two outfits from one by choosing a holiday appliqué and a day-to-day theme appliqué. It’s fast, it’s easy and kids will love watching the transformation. In today’s economy, it’s an idea that makes perfect sense. Parents can save money and enjoy dressing up their little ones in fun seasonal styles.

As the mothers and grandmother of three small girls, Switch a roo founders Jan Grimm, Allison Torbert, and Brittany Grissette are all too familiar with the urge to buy kids cute outfits for every holiday. They wanted to create an easier, more creative way for kids to have a variety of clothing styles throughout the year.

Once the business partners had their basic idea in place, they were ready to create the prototype and guide their dream into a reality. This stage of the business-building process was especially exciting for them. Allison says, “We were so excited to begin experimenting to develop the perfect design. After countless prototypes, we finally created the flawless interchangeable appliqué that is now known as Switch a roo. The next step was securing the Trademark and selling at local parties. We had such an overwhelming response that we decided to take the business to the next level. We found a manufacturer and rented a booth at AmericasMart and the rest is history.”

You can like Switch a roo on Facebook to keep up with new products and updates: https://www.facebook.com/switcharoodesigns