BirthdayLand, Digiplush’s First Brand, with App Launching in iTunes, Google Play and Amazon Apps

Digiplush is an innovative new toy, app, and entertainment company, featuring brands that are designed to enhance children’s play experience through high-quality physical toys and mobile apps for smartphones and tablets. Digiplush brands contain compelling backstories that can be translated for all entertainment platforms, advancing the company’s tagline: “Toys, Apps and Fun - All In One!”

The first brand launching under the new Digiplush venture is BirthdayLand. Everyone celebrates a birthday, and yet this unique special day has never been supported by characters or a mythology similar to other major holidays. Until now. Each time a child blows out a candle, their wish drifts up to BirthdayLand, the place where their wishes comes true. According to the BirthdayLand legend, everything that makes a birthday celebration special comes from BirthdayLand, from the candles on a cake to the paper wrapped around birthday presents. The adorable characters of BirthdayLand, the Birthdaykins and the Huggaloons, will be the first physical products to market.

The Birthdaykins:
The Birthdaykins are delightful birthday-themed plush toys that retail for $12.99. They are the cute characters in BirthdayLand, the place where birthday wishes come true. The Birthdaykins are also featured in the BirthdayLand app, which is filled with fun-tastic birthday-related games and activities. The purchase any of the Birthdaykins includes a code that unlocks premium features inside the BirthdayLand app. The app is a free download in the iTunes store, Google Play and Amazon Apps.

The Huggaloons:
The Huggaloons are soft, lovable plush toys that resemble balloon animals that retail for $16.99. They are the special guides in BirthdayLand, the place where birthday wishes come true. The Huggaloons are also featured in the BirthdayLand app, which is filled with fun-tastic birthday-related games and activities. The purchase any of the Huggaloons includes a code that unlocks premium features inside the BirthdayLand app. The app is a free download in the iTunes store, Google Play and Amazon Apps.

The BirthdayLand App:
The BirthdayLand app is a free download and features two free activities. Additional free games and activities within the app can be unlocked using a code displayed on signage in Toys”R”Us stores. The Birthdayland plush toys, the Birthdaykins and the Huggaloons, also feature secret codes that unlock two additional games within the app.

The free download includes:

• “Balloon Pop” — spell words by finding letters inside floating balloons and placing them correctly in the word below.
• “Birthday Countdown Clock” — countdown birthdays for up to 5 different family members, friends or pets — whoever has a birthday to remember and celebrate.

The remaining games and activities are unlocked by using the special code that comes with the purchase of a BirthdayLand toy, or by entering the special code printed on the in-store BirthdayLand display. The app is appropriate for children ages 3-7: www.birthdayland.com

Digiplush:
Digiplush is a partnership between Kids Preferred, a global leader in the manufacturing of high-quality plush toys and gifts that include collections for Disney Baby^®, and Carter’s^®, and private label manufacturing for Build-A-Bear, Toys”R”Us and others; Creative Capers Entertainment, an acclaimed Hollywood animation, gaming and design studio which has created mobile apps, DVDs, interactive titles and motion pictures for major entertainment companies including Disney and Lego; and Rethink Entertainment and Media, who’s principals have been involved with a string of successful TV series and popular family brands, including The Simpsons, assorted Marvel properties and Barney. Digiplush has also signed with United Talent Agency for all areas of representation, including licensing and television. The collective experience of Digiplush’s partners provides a competitive advantage through a combination of manufacturing, content creation, top-tier design capabilities and digital and entertainment distribution expertise.

Kids Preferred, LLC:
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Baby Abuelita™, Blessed Friends™, Biscuit™, Build A Bear, Buildex™ Systems, Carter’s^®, Classic Pooh^®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo^®, Guess How Much I Love You™, Harley-Davidson^®, Little Me, pat the bunny^®, Puff the Magic Dragon, Room on the Broom™, Rudolph the Red Nosed Reindeer, Splat the Cat, Spot™, and The Snowman™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. Under the guidance of Louis Premselaar, Larry Allberg and Laura Perks, the Company distributes its top quality products throughout the United States, Canada, the United Kingdom, Europe, Japan, Korea, Australia and New Zealand. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com

Creative Capers:
Creative Capers is known as one of the most innovative and successful U.S. based animation/gaming production studios. The studio founders, Terry and Sue Shakespeare and David Molina have created mobile apps, DVDs, interactive titles and motion pictures including Lego’s award winning “Bionicle” trilogy. They are also known for their original design capabilities; Creative Capers was the production and creative cornerstone for Disney’s Interactive Division where they created and produced over 50 interactive titles including “Winnie the Pooh”, “The Lion King” and “Beauty and the Beast.” They also animated the “Sorcerer’s Of The Magic Kingdom S.O.M.K.” Interactive Adventure Game Experience at Walt Disney World, as well as numerous installations of the “Enchanted Art” program for the Disney Cruise Lines. For more information about Creative Capers, please visit their website at www.creativecapers.com