pediped^® footwear Debuts Fall Winter 2010 Collection With Grip ‘n’ Go™ for the Active Toddler

Grip 'n' Go™ Collection from pediped

The Fall/Winter 2010 season marks the debut of pediped^® Grip ‘n’ Go™, a shoe specially designed for the active toddler. The Grip ‘n’ Go™ line is a bridge between the pediped Originals^® and Flex^® lines. With this introduction, pediped^® footwear now offers a complete footwear system for children from newborn through 6 years of age.

The new collection has more than 70 new styles across pediped^® footwear system’s three lines, Originals^®, Grip ‘n’ Go™ and Flex^®. With a range that includes 25 Originals^® styles, 4 couture collection style offerings, 13 Grip ‘n’ Go™ styles and 39 Flex^® styles, parents have even more choices when it comes to finding the perfect pair of pediped shoes for their child.

Originals^® - the best first shoe ever: pediped^® Originals^® are the best first shoes for children and remain the best choice as children learn to walk. The soft flexible soles are recommended by pediatricians and podiatrists as they allow children to closely mimic barefoot walking.

The Originals^® Fall Winter line for girls features updates on classic styles, including Abigail purple and chocolate brown. Two adorable styles of faux fur boots are offered in the Giselle and Avery styles. pediped^® uses sheepskin for the first time in the Isabella for girls and the Charlie for boys. The boy’s line also includes a variety of casual athletic styles like the Christopher and the Luke.

The Couture Collection was inspired by the American West with metallic cowboy boots and Mary Janes. The Originals^® collection will retail for $32 and is available for children 0-2 years. The Couture Collection styles will retail for $42.

Grip ‘n’ Go™ - the perfect shoe for the active toddler: pediped^® Grip ‘n’ Go™, are the perfect shoes for a toddler transitioning from early walking to walking with a more confident stride. Grip ‘n’ Go™, are made with all the benefits of Originals but with thin, flexible rubber soles. The rounded edges mimic the natural shape of a child’s foot and the heel stability and soft toe box allow toddlers to feel and grip the floor. Grip ‘n’ Go™ is ideal for both indoor and outdoor wear.

The Grip ‘n’ Go™ Fall Winter line has classic pediped styles like Alyssa, Giselle, Isabella and Jake. It also includes some exciting new styles like Ellie and Jamie. The Grip ‘n’ Go™ collection will retail for $44-$48 and is available for children 9 months to 3 years.

Flex^® - the ultimate shoe for confident walkers: pediped Flex are the ultimate shoes for confident walkers who have developed a solid, natural stride.

The Fall Flex line has a fabulous array of boots for girls including the suede Elizabeth fashion boot, the red Carrie Cowboy boot and the Tonya riding boot. Fall also brings the expansion of athletic washable styles and ballet flats will Memory Foam Technology. Flex^® styles range in price from $34-$79 and are available in EU sizes 20-29 with select styles now offered in larger sizes going to EU 31.

All new styles in the Fall Winter collection will be available immediately with the exception of a few select boot styles will be available on August 15th.

A range of coordinating pediped^® socks and hosiery, jewelry and pediped^® hair clips by No Slippy Clippy^® are also offered to complete any and every fall and winter ensemble.

In addition to providing the perfect combination of style and comfort, all pediped^® shoes are approved by the American Podiatric Medical Association for the promotion of healthy foot development. The pediped footwear system has recently been endorsed by researches associated with Harvard Medical School and Children’s Hospital Boston.

About pediped^®

pediped^® footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company the fastest-growing children’s footwear brand in the United States. pediped^® footwear is sold in over 3000 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their three lines, Originals^®, Grip ‘n’ Go™ Flex^®. Originals^® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months – 3 years) and Flex^® (rubber-soled shoes for children 1-6 years) are available in EU sizes ranging from 17 to 31. For more information, visit www.pediped.com or call 1-702-567-0311.