Pawparazzi^® Brand Extended With Launch Of Planet Pawparazzi Virtual World

Santa Barbara, CA (December 8, 2010) – Noodle Head, Inc. has launched Planet Pawparazzi (www.planetpawparazzi.com), a unique virtual playground, based on its top-selling Pawparazzi ^® collectible toy line.

Pawparazzi pets are a cast of miniature plush dogs & cats with celebrity personalities mimicking the lifestyle of the rich and famous. Launched in 2006, Pawparazzi has a loyal following among girls ages 4-11, engaging them in a glamorous, imaginative world of fashion and fun.

As an extension of the brand, Planet Pawparazzi offers girls an entertainment platform where they can both play and learn. The site is filled with interactive games and activities that Pawparazzi fans, pet lovers and young fashionistas will love.

Welcome to the Pawparazzi International Airport

“We’ve always had a Fan Club with fiercely loyal young fans,” says Chris Ryan, Vice President at Noodle Head, “Planet Pawparazzi is an extension of that, allowing kids to stay engaged with the characters online. Much of Planet Pawparazzi mirrors the actual plush products and their fabulous personalities so they will be familiar to kids. But they are now in the ‘Pets’ world instead of the pets being in theirs.”

Visitors arrive at the Planet Pawparazzi airport terminal where they can take a tour bus to Hollywoof; a pink limo to the Hotel Pawparazzi for pet dress up; or catch a flight to New York City to be on a Celebrity Quiz Show. The site’s interactive PawBlog allows pets to share their exciting lives, and girls sign up to receive Tweets from their favorite characters.

See the sights in Hollywoof

Planet Pawparazzi is a creative extension of the company’s in-store product line and kids can play for free. Ryan says that, “Girls really develop an affinity for each pet personality and want to continue the relationship.”

Additional Pawparazzi brand extensions are underway including an integrated licensing and merchandising program with publishing, interactive, apparel, accessories, social expression, home décor, entertainment and much more. Bennett Branding is spearheading this effort.

About Noodle Head, Inc.:
Noodle Head, Inc. is dedicated to creating toys that encourage imagination, creativity and fun. Whether it’s a passion for fashion, noodling over a project, or just “making-believe”, Noodle Head wants kids to get out and play! Visit www.noodleheadfun.com or www.pawparazzi.com for more details.

Contact:
Media
Susan DeCoste
Noodle Head, Inc.
805-962-3084

Licensing
Sharon Bennett
Bennett Branding
202-906-0243