SwaddleDesigns Introduces New Angry Birds Baby Products

SwaddleDesigns^®, a trusted and award-winning baby product company founded by Designer Lynette Damir, RN, today announced that SwaddleDesigns and Rovio have signed a definitive agreement granting SwaddleDesigns licensing and merchandising rights for Angry Birds – one of the world’s hottest and most popular entertainment and media brands, developed by the Finnish company Rovio. SwaddleDesigns is excited to announce that Angry Birds Baby products are now available for pre-order at SwaddleDesigns.com and shipping worldwide.

To delight the millions of Angry Birds fans around the world, SwaddleDesigns is introducing multiple best-selling and award-winning products featuring Angry Birds including the Ultimate Receiving Blanket^®, Marquisette Swaddling Blanket^®, zzZipMe Sack^® wearable blanket, Baby Lovie^® security blankie and Baby Burpies^®. Consumers can pre-order products to be one of the first to receive these fun, stylish and quality baby essentials. Products will begin shipping by October 10, 2011. Fans who place a pre-order now, in the value of $50 or more, will receive a free Angry Birds Plush toy with their order.

“As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring,” said Lynette Damir, RN, CEO and creative director of SwaddleDesigns. “It’s one of the characters’ endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Bird baby products. We’re excited and honored to be Rovio’s partner to bring these fun, playful and loveable characters to SwaddleDesigns product line.”

SwaddleDesigns Makes Pre-orders Available Now!

Known for great quality, long lasting value and stylish and innovative designs, SwaddleDesigns line includes many fabulous baby blankets and layette essentials. SwaddleDesigns is the must have baby gift for new parents. The company expects to introduce the new Angry Birds collection to both existing and new retail partners, and will launch many new products in the coming months.

“As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” said Claes Kalborg, SVP Licensing & Brand Strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”

About SwaddleDesigns, LLC
SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. and many countries around the world. Lynette’s blanket is known as the Ultimate Swaddling Blanket^® because of its premium quality fabric, decorative stitch, and the innovative 123 Swaddle^® instructional label sewn to the edge of the blanket (patent pending) that helps new parents master the art of swaddling. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket^® because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish, versatile, high-quality, durable and deliver long-lasting value.

Lynette designs the SwaddleDesigns products and exclusive prints. She selects every component based on its color, texture, durability and quality. SwaddleDesigns is committed to providing functional and stylish products to help new parents comfort and care for their baby. SwaddleDesigns offers swaddling blankets in two fabric weights, so parents can select the appropriate fabric for their environment and because every baby is unique and the temperature of the ambient environment may change from day-to-day. SwaddleDesigns Ultimate Receiving Blanket^® is made using lightweight 100 percent cotton flannel and the SwaddleDesigns Marquisette Swaddling Blanket^® is a very lightweight 100 percent cotton open weave fabric. Soft natural cotton is gentle next to baby’s delicate skin and cotton is a breathable fabric. SwaddleDesigns recommends the Ultimate Receiving Blanket in moderate to cool environments and recommends the Marquisette Swaddling Blanket in warmer environments. It is important to note that U.S. hospitals trust and use cotton flannel to swaddle babies.

About Rovio
Rovio is an entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services. For more information about Rovio, go to rovio.com.