MAGIC – Opening Day Mixes Business & Pleasure

The apparel mega-show opened August 31 with a Disney Surprise Event in the Grand Lobby for Tea and a Mad Mad parade of licensing stars. For the adults, there was definitely a mixture of business and pleasure, with evening parties planned featuring Black Eyed Peas, an invitation-only concert by Kenny Chesney introducing his new Blue Chair Bay line, and S.L.A.T.E. Party at Hard Rock!

MAGIC boasts over 1,000 children’s brands. But within the MAGICKids section there were not that many. It is more of a search-party to find all the kids’ collections throughout the MAGIC Marketplace. There are several perennial brands that make MAGICKids a tradition. Here are a few that made The Giggle Guide^® take notice on day one…