The March Playtime New York


The March Playtime New York was themed beautifully around light through trends spaces, art installations and exclusive entertainment. Playtime New York continued to grow, selling out this year while hosting 120 international collections. This show is known for bringing together the best brands, both new and established. Here are a few that caught the attention of Editorial Director David Gaunt: California lifestyle brand Mini & Maximus has international appeal. Urban Infant carries the load for kids and parents on the go with convenient backpacks and lunch bags. Newcomer Mon Petit Atelier focuses on fancy dresses that inspire nostalgia. OmamiMini wows with modern outerwear and apparel from L.A. that complements a range of styles.

Mini & Maximus Offers Xtreme Style

Mini & Maximus
Urban streetwear from Mini & Maximus gets a glam touch on the runways. Little girls can show their big muscles with the powerful pink City Queen muscle tee in 100% organic cotton. Spreading the sentiment of every new parent is the “Don’t Grow Up” one-piece. Kiddos can show Aunt Patty they’re already covered in lipstick smooches with the Sweet Kisses Crew Neck Sweater, in a modern neutral color covered with the hottest berry colored lips.

Boys can show off their independence with the “See Yah” Crew Neck Sweater featuring a monster-type animal riding a bike, complete with old-school headband. Speaking of designs that are a little out there, the Snoozer hoodie will be sure to get some giggles. The sweatshirt features a rat sleeping with an eye mask and will likely be a hit on any field of dreams. Pair it with some pants that say your kid is too cool to care: the DUH Nano Cuff pants or the Spray Paint drop crotch pants are just the right touch of rebellious, while still being comfortable.

For something more whimsical, bring in the Take Off Leggings which feature origami flying shapes so cute you won’t want to listen to the name.

Take playtime to the max at

Urban Infant Packs More Than a Punch

Urban Infant
While we’re talking about the coolest streetwear, accessories are a key part of the package. To complete that perfect aloof casual style, Urban Infant has designed backpacks, lunch totes and other items that are almost too cool for school. Urban Infant knows there’s an artist in all of us, and their Bulkie Backpack is specially designed with a “silo” tube to keep kids’ art safe.

All that coloring can wear a kid out, so the backpack also has tote handles perfect for parents to take the load. While none of us wants to think ahead to another winter, Urban Infant has added ingenious clips for mittens or toys right on the backpack. There’s even a retractable water bottle pocket that tucks inside for hot summer days.

When hunger strikes, Urban Infant strikes back with its Yummie Lunch Bag, which just so happens to match the Bulkie. This interlocking lunch box is designed for smaller snacks and a drink. It features interlocking handles to clip on to a backpack or stroller. Think of highlighting this hooking factor in any spring display; it’s ideal for parents on the go. In cars or clouds, the modern design is the perfect complement to any outfit.

This brand is actually great for ages from infant through kindergartners and beyond. Carry it all from

Mon Petit Atelier Premiers a Fresh French Connection

Mon Petit Atelier
From urban to ultra-sweet, Mon Petit Atelier - Paris is going to be a huge success. This is the first season for designer Ruby Giroux. Her expertise with fabrics and knits should ensure longevity. The French-influenced designs are a nod to the lacy past, while still featuring the fun and functional finishing touches for today.

The Antonin shirt has three smart snaps in the back so the front can fully show the cool graphics like fawns or French Bulldogs. For party purposes, the Adriana dress is adorned with small piping across the upper chest and even pockets. This geometric English Lace dress in navy and cream is perfect for summer. The Anna Jumper is a simple nod to the past with trendy vibrant colors of navy and poppy. The delicate black velvet ribbon and side buttons will make parents reminisce about the jumpers of old, especially the inclusion of the matching bloomer.

For the fall, Mon Petit Atelier created corduroy trousers that echo back to school. The Amy comes in chocolate and navy and has an elastic waistband and welt pockets with snaps.

Be the first to get these styles by following Ruby on Twitter @MPA_Paris, or

OmamiMini Collection Is Made in the U.S. with Unique Style

Oh my! Children’s apparel that’s stylish and sophisticated? Comfortable and classy? OmamiMini combines it all, including a focus on adjustable clothing to allow for sudden growth spurts. The designs are whimsical while also classical. The Color Block Dress plays on a chic modern style with 100% brushed fleece in grey/black/green or black/brick/grey.

For the girl who wants to truly express herself, the Exceptional or Scandalous tees speak volumes. Pair these wordy tees with faux leather leggings or the quilted faux leather skirt for an authentic runway look. Finish off fashionable outfits with a vest with a diagonal zipper for a distinctive look while being lined with sherpa to keep them warm.

Your back to school display will be incomplete without the darling Sweatshirt Dress in a polka-cat print. Yes, polka dots shaped like cats. In green or grey, this dress can be worn with tights or leggings for the ultimate first-day look.

If you can’t get enough of polka-cats, the collection also has a poncho with sherpa lining and the pattern in grey and brick. Other fun patterns include a flagged WhatEver and leggings covered in the words “ME ME ME!”

Go over to and imagine it all in your store.

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