Children's Club 2015 Rocks Kids' Clothes

Holly Hastie

New York’s Javit’s Center rocked the 2015 ENK International Children’s Club from March 1 through 3, 2015. Over fifty brands displayed collections for the first time and there were showings by a large number of both new and international collections. Everything for kids was on view for an enthusiastic crowd of buyers, editors and bloggers as more than 650 exhibitors convened to display their wares. To further delight the crowd, prodigy DJ Fussyman, the eleven-year old aspiring music mogul, hitmaker and curator of Club TurnUp, the first tween and teen club in Staten Island, was on hand to spin the turntables.

Holly Hastie, Oogoolz, Shampoodle, and Charabia are a few of the brands that exhibited at the most recent Children’s Club NYC.

Holly Hastie Brings Beauty from the Brits

Holly Hastie
For contemporary, colorful duds for girls from 2 to 9 years, the British company Holly Hastie has nailed it. Inspired by vintage Edwardian seaside photographs, as well as party wear of the 1920’s, the offerings are eminently wearable and totally charming. Dresses are femme to the max, like Lillie in baby cord Paris print available in pink and other colors with French grosgrain detailing. For easy care, breezy wear, there’s Marina, a dress in cozy cashmere and Merino wool with a satin collar.

Inspired by the great Coco Chanel, the Coco dress comes in velvet with a satin contrast collar and buttons. To top any of these, the Florence cape, a nod to “Into the Woods”, makes a statement in red velvet so young ladies can make a memorable entrance. Other winners include Popeye, a cashmere and Merino sweater that looks stunning paired with Imogen, a circle skirt in a striking black and white spot cotton.

British beauties:

Oogoolz Band Together for Endless Accessorizing

Shoppers looking for a cute, on-trend present for youngsters will glom right onto Oogoolz. The bands are made of silicone, cut in a unique way that makes them one-size-fits all so there’s no worry about gifting. The bands can be worn as bracelets and many other things like necklaces, belts and key chains as they connect to each other. Along their length, bands have knobs to accept washer-shaped charms available in hot colors: radiant orchid, sangria, fuchsia and dazzling blue. New colors on the way shortly include strawberry ice, scuba blue, cadmium orange and reflecting pond.

Charms come in sets of two and four –– more is always better. In addition to these charms, the You BE the Designer Line offers plain white charms in sets of eight that the owner can personalize using her own supplies like markers, nail polish or transfers. The company website has videos and picture tutorials regularly updated with new inspirations.

An inexpensive present or cute add-on, Oogoolz are a huge hit and a great creative outlet for whenever the mood to wear something new strikes:

Shampoodle Imports Super Sporty Bohemian

For outfits that transition from party to play, look to merch from Shampoodle, leisure clothes with their own special twist. The brand, a hot number from Stockholm, is a world best-seller with unisex items to size 12 years. The newest season’s garments are largely fashioned from organic cotton and modal, both chosen for lack of impact on the environment. Colors include shades of peachy nudes, creamy jades and azure blues in woven stripes, as well as ebony by itself or as a combo with cactus flower.

The popular snakeskin print is back in soft beiges The Autumn /Winter 2015 look, dubbed Noble Savage, includes winners like the Sergeant Pepper jacket in ebony, very smooth atop the College Skirt in sterling blue; The Prince Simon Kid Shirt, a riot of round purple and maroon shapes, a chest pocket and cool collar; and leggings in huckleberry. The Unity Jacket in washed denim has attributes of the classic jean jacket, but with way more attitude and style that pairs brilliantly with the Balloon Top in sterling blue.

Get a load of this new breed of clothes:

Charabia: Parisian Fashions with Ample Attitude

Oooo la la! Nothing says “chic” like clothes made in Paris, which is what Charabia is all about. A young mademoiselle will get the recognition she deserves in the Trompe l’Oiel (literally, “to fool the eye”) dress with a pale gray body and a stylish pink purse and chain casually draped over the shoulder that’s actually printed on the dress. For a real purse, there is one in rose, complete with a little handle and a feathery bud on the side.

A dress with printed cool-blue stripes in poly and silk is sleeveless. Either of these (and practically anything else) can be topped with the item every girls wants –– a feathered “gilet” (read “vest”) made of marabou with an easy-hook closure. A silver cardigan sweater is another great top-it-all-off for occasions when feathers are just a tad too much.

Display the green bodysuit for babies sized for three to six months and see your shoppers swoon. Footie pajamas with “J’adore Charabia” are also adorable with a Peter Pan collar and a sewn-on rocking horse logo, to say nothing of the heart surrounding the words. Boys from 2 to 12 can be indulged with T-shirts to be colored by the owner or the lad’s proud parents or older sibling. Any way you figure it, these are clothes with ample attitude.

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