The Biz: Feature Articles

Friends and fellow dog lovers Sandi Hochman and Jonathan Cathey got together to form Lucky Puppy to celebrate the love people have for “man’s best friend” by offering apparel for kids and folks who believe, like Charlie Brown, that happiness is a warm puppy. The “dog”-tag line for Lucky Puppy says it all — “Nothing But Cute.” Sandi Hochman shares with The Giggle Guide® her inspiration to start the lifestyle store that has become a well-known brand. Lucky Puppy is a fitting name, as the company actively helps to find new families for homeless dogs.

Research indicates that babies who are carried cry less, which is only one of the benefits that have made baby wearing a popular way to comfort, cuddle, and bond with a little one. Baby is kept safely close and snuggled, while parents enjoy both a content infant and hands-free convenience. There are many styles of babywearing carriers on the market, available in a wide variety of fashions, functions and price points, including these popular choices from Wrap n’ Wear, Rockin’ Baby Sling, Kemby, The Hippie, The Peanut Shell, Sakura Bloom, Baby K’tan, Beco Baby Carrier and kokopax.

The Giggle Guide® received the following public announcement from a concerned group of businesses who manufacture baby slings and carriers. Given the recent CPSC government warning on baby carriers and the Consumers Union’s concerns about “bag-style” carriers, the companies providing the following information are taking a stand to help educate the public on the differences between safe and unsafe baby carriers.

Parents of little ones are constantly on the lookout for clever products that turn daily rituals, like mealtimes, into child’s play. The Giggle Guide® has discovered some fantastic new feeding utensils that will have tots “opening wide” and parents dishing out for these innovations that make mealtimes with children easier, neater, and more fun. Check out these unique and colorful products from Constructive Eating, Baby Dipper, Boon Inc., and Elegant Baby that have everyone saying “ahh”!

For families with children, food storage containers need to satisfy many needs, from storing lunches and leftovers, to after-school snacks and treats both at home and on-the-go. Factor in parent’s concerns about the negative effects of certain plastics on the environment and their children, and you’ll see why the demand for safe, smart food storage is on the rise. Sustainable plastics and stainless steel alternatives that combine safety, fun and functionality are great solutions! The Giggle Guide® shows what’s hot (and cool) in food storage from Skip Hop, BornFree, LunchBots and Packin’ SMART.

Dr. Seuss knew what he was talking about when he wrote Green Eggs and Ham! The daily battle between parents and children over vegetable consumption is a familiar one with a long history. Nutrition experts say that it is important for kids to eat a full spectrum of at least 5 servings of fruits and veggies per day, but it can be tricky and tiring to get kids to open wide for those peas and brussel sprouts. Kidz SuperFood by Amazing Grass provides a simple and delicious way to get even the pickiest eaters to enjoy fruits and veggies.

Knowledge is the new gold standard. In a market place cluttered with countless competitors vying for a finite amount of sales, you need to be innovative to have your business stand out. To do so, you’ll want to understand how and what can be done to rise above the competition. Lack of time, money or understanding are among the most common reasons companies forgo market research. Without breaking the bank, companies can conduct market research activities gaining insights from key stakeholders such as customers or retailers.

High quality clothing doesn’t need to disappear forever just because its style is out of date. Melinda Cropsey of Green Sleeve Designs is a magician at transforming the old into new again, as she creates stunning sweater-coats of many colors by using 100% recycled materials. Her vibrant one-of-a-kind handcrafted sweaters are gorgeous eco-fashions that are wearable works of art.

Toys that are kind to the earth are becoming more popular as parents look to provide eco-friendly, safe and educational alternatives that encourage imaginative and creative play. Repurposed materials from manufacturing processes and 100-percent cardboard playhouse structures, furniture and models are making a name for themselves as the “green alternative” to plastic toys. Celebrate Earth Month with these sensational environmentally-friendly toys from Trash for Teaching, Paperpod Cardboard Creations Ltd., Cardboardesign, Calafant and Kidsonroof!

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