The Biz: Feature Articles

Sunglasses are no longer just a fun play accessory for children. Due to increased awareness of the harmful effects of the sun’s rays, sunglasses have become a necessity. Through all seasons, sunglasses are a reliable profit center for retailers. The Giggle Guide® presents some of our favorite children’s sunglasses that are both ultra fashionable and protective from Teeny Tiny Optics, Baby Banz, and Eyes Cream Shades, plus Ficklets, a unique and fun new eyewear accessory.

Going green has never been so easy! Parental demand is growing for eco-friendly apparel, and designers are digging up the finest and most appealing textiles with all natural — but never boring — colors and prints to embellish the earth children of today, ensuring a brighter tomorrow. The Giggle Guide® loves to highlight the best and brightest, and today we have our eye on green garments and footwear for kids’ closets from these terrific eco-friendly brands: Feather Baby, Sage Creek Organics, Lucky Jade, HuggyBunny, Pedoodles and Sweet Shoes.

Cheer up Kermit! When it comes to products for babies and children, it’s easier than ever to be “green”. Today’s companies are paying close attention to safety concerns and parental demands, and are producing a wide variety of environmentally-conscious products. As we get ready to celebrate Earth Day this month, The Giggle Guide® is featuring brands that make going green a walk in the park. Happy Heinys, BabyGanics, Cotton Monkey, Sofi & Liv, and Mary Meyer are fantastic companies whose products are designed to be kind to both babies and the environment.

The Giggle Guide® asked 26 moms “Are there certain types of children’s products you’re willing to pay a premium for?” When it comes to the welfare of their children, it is not surprising that most moms will invest more on products that ensure their kids’ health, safety, comfort and education. Quality and durability are also worth a premium. It is interesting that there is one product category in particular moms don’t want to skimp on — what do you think that is?

Children love to have a special place to keep the tiny treasures and mementos that are their most cherished possessions. The Giggle Guide® knows this, and that is why we have sought out the most delightful musical treasure boxes available! Here is an assortment of musical boxes ranging from traditional boxes with dancing ballerinas spinning away in airy skirts, to colorful boxes with a menagerie of themes that appeal to girls and boys of all ages from MK & Company, Enchantmints, Hot Focus and Mele & Co.

Goodbye heavy winter stews, hello ham sandwiches and fruit salad — spring is picnic season! After a long winter, who doesn’t love to get out and enjoy some al fresco dining with family and friends? Packing up some yummy kid picks, and being properly prepared, is the key to making these outings more enjoyable. Today, The Giggle Guide® is offering an enticing menu of picnic supplies from Tuffo, Itzy Ritzy, and Kids Konserve, who have plenty of appetizing ideas for outdoor dining, family style.

Children love having their independence, usually sooner than parents want them to have it! Riding a bike is an activity that young children want to master, but it takes time and patience. Tricycles and Big Wheels are alternatives for younger children, but they usually don’t offer parental control. Thanks to Alex Toys, Little Tikes and Fisher-Price, there are new options that efficiently transition children’s wheeled-adventures, allowing grown-ups to supervise with ease. Try this trifecta of trikes to become a big wheel in your retail neighborhood!

After a long winter cooped up indoors, children are eager to head outside for some fun outdoor adventures. It’s time to get up, get out and get growing! Gardening is a great activity for children, and we’ve found some apparel and products that make it easy for kids to get down and dirty while planting seeds and coaxing those new vegetables and flowers to life. Spring into action and cultivate sales with Foxfire for Kids, !iT Jeans, Schylling, and Radio Flyer!

Growing up in a family of nine children, JC and Reid Smoot took mental notes as their seven other siblings geared up for a family road trip. Each child would bring their favorite stuffed animal to cuddle, a pillow to rest their head on and a blanket to keep warm. Years later, JC and Reid capitalized on their siblings’ packing techniques to create Zoobie pets, the ideal travel companion. Zoobies, as they are affectionately known, are all-in-one cuddly-soft stuffed animals and plush pillows.

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