The Biz: Feature Articles

No matter how vigilant parents may be, kids are bound to get sick from time to time. Fortunately, there are many healthful products available to keep little ones comfortable and on the fast track to wellness. The Giggle Guide® prescribes Boogie Wipes, Cleanoz, and homeopathic remedies from Heel and Hyland’s to help parents “make everything better.” Stocking these practical items in your store, especially during flu season, can also be a terrific tonic for weak sales.

A 32-year veteran of AmericasMart in Atlanta, Larry Lucas, of Larry Lucas Inc., knows firsthand the multitude of challenges store owners face. He recently presented a decidedly informative Retail Management seminar at the Atlanta Gift Show in which he highlighted the “must knows” and “must haves” to survive in the gift boutique business in today’s economy and beyond. The Giggle Guide® is happy to share some insightful highlights from Larry Lucas’ excellent seminar.

The NYC Baby and Kids Fair at 7 W New York runs Jan 30th - Feb 1st. The 11th floor will be filled with everything under the sun for children, including gifts, apparel, bedding, furnishings, room decor, health care, bath aids and toys. The 7 W New York Gift & Home Textiles Market and New York International Gift Fair are also taking place, so NYC is the place to be for buyers who want to cash in on the gift market. Here’s a preview of a few of the exciting exhibitors that will be at the 7 W NYC Baby and Kids Fair, including Stonz Wear, mimijumi, First Toddle and JudiZuzu.

American families are busier than ever, so it’s often long after the groceries are unpacked that mom or dad realize they forgot to replace the toothbrushes… again! Help them out by placing kid’s toothbrushes near the checkout. Specialty retailers may brush off this idea as inappropriate for their product mix, but unique toothbrushes from Live-Right, Benedent Corporation, Dr. Fresh and Preserve are exceptional finds that make customers smile! Dentists recommend that toothbrushes be changed every 3 months, so dental care products, especially those with impulse-buy appeal, can be a great way to brighten profits.

With the family movie “Tooth Fairy” opening this week, we’re pleased to present a Green Scene gleam on the best natural toothpastes for kids. Mainstream toothpastes are often chock full of artificial ingredients and flavors, and knowledgeable parents are searching for healthier alternatives. It’s only natural to turn to toothpastes by Tom’s of Maine, Burt’s Bees, and Weleda. These winning products are made with safe, flavorful ingredients found in nature, so they promote healthy teeth and smiles without exposing children to artificial additives. The Tooth Fairy is surely waving her wand in approval!

Still a child, not yet a young woman – those awkward tween years are momentous for girls. Their personalities are maturing along with their bodies. Their sense of style is influenced by the media, the Internet, celebrities and peers. Pivotal changes in tweenagers are reflected in their speech, actions, hobbies and clothing choices. There are several terrific fashion brands who recognize that tweens are growing up, and emphasize designs with an age-appropriate balance. JK Tees, Havengirl, T2Love and Claesen’s USA do a great job celebrating young tween spirits with their fashion collections.

Julie Barger isn’t your run of-the-mill mama; she’s a creative mastermind! As the stay-at-home mother of two little girls, she spent her days in search of ways to let her creative mind thrive, while tackling day-to-day parenting tasks. Knowing how competitive schoolyard fashion can be, Barger sought fresh and exciting ideas to keep her girls ahead of the trends without breaking the bank. She began by applying recycled and vintage materials to her girls’ jeans for a truly cutting-edge look. Her creations were soon the envy of the schoolyard, which encouraged her to take the next step.

The Chicago Market’s Living and Giving Show, January 21st – 27th, is set to showcase the latest in children’s fashion and innovative children’s products. The show will also feature a variety of free seminars on current business topics ranging from strategies for growth to incorporating Fair Trade products in retail. In anticipation of a great show, The Giggle Guide® would like to shine the limelight on products from Folkmanis, Bitty Block, Sophie the Giraffe, and Lifefactory.

The seventh question in our exclusive series asks, To what extent do your child’s/children’s wishes affect your purchasing decisions?” While some of the moms surveyed have children that are too young to have a say (or even talk!), we certainly see influence growing with age. As vocal skills develop, so do children’s tastes and desires! However, even as kids approach the tweens and teens, most moms proclaim they are still the final word.

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