The Biz: Feature Articles

This week, The Giggle Guide® has previewed a variety of new products and brands that will be present at the ABC Kids Expo September 13-16. However, these are only the tip of the iceberg! With so much to see this season, retailers really need to attend the show to appreciate all the variety, creativity and “I-can’t-believe-it” products on display. Here is a further sampling of what’s new from Child to Cherish, Mutsy and Kushies. Join us for even more discoveries throughout the ABC Kids Expo next week — we hope to see you there!

New Fair to Run Concurrently with Gift & Home Textiles Market Week®

7 W New York continues to be “business central” for the best markets and fairs in NYC. In order to continue to deliver more value to its buyers and showrooms, the building is pleased to announce its latest initiative. This January will be the launch of the first NYC BABY & KIDS FAIR, which will take place on the 11th floor during three days of the 7 W Gift and Home Textiles Market (January 30 - February 1, 2010). Exhibitors will display baby and kids apparel, accessories, furnishings, gifts and textiles to a robust audience of buyers from across the country.

The Giggle Guide® surveyed 26 mothers, living throughout the United States and Canada, about today’s children’s market and the products they purchase. The fourth question in our exclusive series asks…

What are the key features you look for when purchasing children’s shoes?

Rebecca Finell, founder of Boon, shares her “Road to Success” with The Giggle Guide®. Editorial Director David Gaunt recalls, “I remember very well the impact her student design, The Frog Pod made at the JPMA show several years ago. I met her among a group of competitive student designers, and by the next show she was a successful corporate executive, building one of the most exciting new children’s brands in years. I’ve seen a lot, having attended juvenile product shows since 1979, and Boon has been one of the best, and most well-deserved success stories. She understood function and design, plus the importance of brand image.” Her story is a great example of the possibilities of staying true to one’s business vision and being willing to take the risks necessary to succeed.

Meet Kristy Awald-Stafford, owner and inventor of the ToyWrangler™ from LuvLoo™. Kristy shares her “Behind the Brand” journey from active mom of two young boys to entrepreneur and enterprising businesswoman. She is a great example of how recognizing a real need begins the process to invent, manufacture and market a product that becomes a company. In her case, she saw a need for something that would eliminate constantly picking up and searching for things tossed down by her young ones. ToyWrangler was the answer. It’s something everyone with small children can use!

The air inside our homes and schools can be more toxic than the air outside! Why? Because the very materials and products we use to furnish and maintain our indoor environments can release hundreds of pollutants such as formaldehyde, volatile organic compounds (VOCs), ozone and even biological allergens.

The GREENGUARD Certified Mark on products, ranging from mattresses to fllooring, drywall to paint, offers peace of mind to parents seeking solutions to poor indoor air quality and chemical sensitivities. GREENGUARD Environmental Institute (GEI), considered one of the world’s foremost resources on indoor air quality, will be at The ABC Show at the Las Vegas Convention Center, September 13-16, Booth 2135, in the Naturally Kids Pavilion.

From big idea to multinational sensation, Cloud B is focused on its mission of “helping children sleep.” Beginning as a joint business venture, Cloud B has evolved into a worldwide company with a desire to better the planet and fill a void in the children’s market. Many know of Cloud B’s Sleep Sheep and Twilight Turtle products which have calmed countless children to sleep. Now, join us for a behind-the-scenes look at how Cloud B began, how it stays true to its business vision, and how it’s floating on “cloud 9” due to the humanitarian and environmental efforts made possible by its success.

It’s been said time and time again, but there’s no denying it — kids are the future. After all, children of today will be affecting the economy and politics of tomorrow — voting with both their ballots and wallets Now, Web sites, designed specifically for kids, provide parents with new tools to teach their kids green values. Crafts, Web games and environmental facts are all communicated through a cast of various green characters, complete with theme songs, colorful graphics, and yes – merchandise. Here’s a look at some our our favorites on the growing online greenscape: Planetpal, Scrap Kins and Treesures.

The Giggle Guide™ “Retail Reality” series features a new arrival, Bundle in NYC, that celebrates its one-year anniversary in November, 2009. Owner Allison MacCullough shares how she went from Wall Street to children’s retailing, banking on a new business opportunity that was more in line with her true passion. Allison is a great example of someone who took a “risk” to follow her dream by “doing what she loves!” It turned out to be a business philosophy she can now bank on!

Login:

Username:
Password: