Melanie Anderson is first an artist; she began the koochi ku line to create wearable pieces of art. With an eye toward European style, her pieces are well crafted, beautiful, and affordable. Inspired by the birth of her son, she followed her passion for vibrant colors and began making high-style wool jackets and accessories for children. Melanie individually designs and creates each item, and takes great personal pride in each article carrying the koochi ku label.

In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.

G’day mates! The Giggle Guide^® has set sail on a worldwide exploration of children’s products, including a look at innovations from the land down under. We’ve rounded up the lowdown on some outstanding Australian brands that embody creativity, practicality and an infectious sense of fun! So join us down in the land of koalas and wallabies, for a lively little walkabout tour of Huggalugs, NOO Designs and FLATOUTaustralia.