Feature Articles: Ask The Moms

Moms Voice Their Primary Concerns to Manufacturers

By The Giggle Guide

The Giggle Guide^® asked 26 moms “What is one thing you think manufacturers of children’s products should know or consider changing? Our moms stood united on their soap boxes to broadcast their chief concerns for quality, durability and safety in children’s products. Even though The Giggle Guide^® knows that most manufacturers in the children’s business share the same concerns, hearing the moms’ insightful and potent message is paramount.

Ask The Moms

Will Moms Pay More for Certain Children's Products?

By The Giggle Guide

The Giggle Guide^® asked 26 moms “Are there certain types of children’s products you’re willing to pay a premium for?” When it comes to the welfare of their children, it is not surprising that most moms will invest more on products that ensure their kids’ health, safety, comfort and education. Quality and durability are also worth a premium. It is interesting that there is one product category in particular moms don’t want to skimp on — what do you think that is?

Ask The Moms

And the Award Goes to…

By The Giggle Guide

Children’s products seem to be getting nominated for more awards than ever — even Hollywood might blush! But does winning awards truly help sell the products? Our moms have mixed feelings about the influence of accolades. When it comes to what matters most, moms also place a lot of weight on word-of-mouth recommendations from other moms. The eighth question in The Giggle Guide’s exclusive series asks: “Do product awards/accolades influence your selection of children’s products, and if so, how?”

Ask The Moms

Do Children Affect Buying Decisions?

By The Giggle Guide

The seventh question in our exclusive series asks, To what extent do your child’s/children’s wishes affect your purchasing decisions?” While some of the moms surveyed have children that are too young to have a say (or even talk!), we certainly see influence growing with age. As vocal skills develop, so do children’s tastes and desires! However, even as kids approach the tweens and teens, most moms proclaim they are still the final word.

Ask The Moms

When Buying for Kids, Does Father Know Best?

By The Giggle Guide

It probably comes as no surprise that Moms are the big shoppers in most families. However, Dads do play an important role, especially during the holiday season. ‘Tis the season for Dads to play Santa Claus! The Giggle Guide^® surveyed 26 mothers, living throughout the U.S. and Canada, about today’s children’s market and the products they purchase. The sixth question in our exclusive series asks…

What role does Dad play in the purchasing of children’s products for your family?

Ask The Moms

The Real Toy Story, as Told by Real Moms

By The Giggle Guide

The Giggle Guide^® surveyed 26 mothers, living throughout the United States and Canada, about today’s children’s market and the products they purchase. The fifth question in our exclusive series asks…

What are the key features you look for when purchasing children’s toys?

Our moms let us know… just in time for holiday shopping!

Ask The Moms

If the Shoe Fits… and What Else?

By The Giggle Guide

The Giggle Guide^® surveyed 26 mothers, living throughout the United States and Canada, about today’s children’s market and the products they purchase. The fourth question in our exclusive series asks…

What are the key features you look for when purchasing children’s shoes?

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Ask The Moms

What's most important when purchasing kids' clothes?

By The Giggle Guide

The Giggle Guide™ surveyed 26 mothers, living throughout the United States and Canada, about today’s children’s market and the products they purchase. The third question in our exclusive series asks…

What are the key features you look for when purchasing children’s clothing?

Ask The Moms

When It Comes to “Going Green,” How Far Do Moms Really Go?

By The Giggle Guide

How much does “green” really color mom’s buying decisions? Our survey of 26 mothers, living throughout the United States and Canada, gives us insights into their reality. This is the second installment of The Giggle Guide’s monthly series, “Ask the Moms.”

Do “green” or eco-friendly concerns affect your purchasing of children’s products, and if so, how?