Curious little fingers want to see what it’s like to get all made up, just like mom, grandma, or an older sister. The mysterious allure of cosmetics lies not only in their ability to change appearance, but also in the delightful rainbow of colors available. While little girls are interested in the colors, parents are concerned about their children growing up too fast. Plus, families are growing more knowledgeable about the chemicals affecting their bodies. Companies like Kiss Naturals, Little BU, Mini-Play Makeup, and Earth’s Beauty are helping parents and kids find a happy medium.